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To hire a salesperson or not?
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I have had salespeople in previous companies and they honestly never got us a good lead. Not to say there aren’t good salespeople out there, but I’ve found that participating in forums like this, participating in local business groups are generally a better way to get your name out.
And now I’m connected with the county Chamber of Commerce which is putting me directly in touch with all the TV and Film folks throughout Georgia.
Networking, listings in the Georgia Film and TV Production Handbook, and word of mouth have been our sole source of marketing to date. I can’t tell you whether a salesperson would totally work for you, but in our case, we have hundreds, if not thousands of “salespeople” who spread our good name around.
Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media“Foul Water, Fiery Serpent” featuring Sigourney Weaver coming soon.
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I have to add my 2 cents to this thread, too. We just got through a very unhappy three months with a sales/biz dev person I hired. It really did not work out well at all, and she brought us absolutely nothing.
In the end, we do well by doing pretty much what Walter suggests. I’d add social media to that list, too- we make sure we post photos and update our status on the various social media sites regularly. Anything to let people know we’re around, we’re active, and we’re fun to work with. That’s gotten us several good leads that I’ve converted into clients.
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http://www.patrickortman.com
Web and Video Design
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