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Title-safe is dead
Title and action safe areas were made as a safeguard against old, innaccurate monitors. Technology advances, monitors become more accurate. One result is the network identifying bugs in the lower right of most broadcast shows. A second example is animated pop-ups pushing their way onto the screen during one show to advertise another show.
Can these shifts in what is acceptable for broadcast (Especially in Hi-Def) open up the edge of the canvas for design? Could this mean we’ll no longer need to design for the center of the screen?
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15 Replies
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no
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unless you like to do stuff over again.
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until the government forces my parents to get rid of that box they get their media fix from, the answer is No.
We have to keep doing it this way until enough people are on modern TV’s, and probably not even then…
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Aharon Rabinowitz
aharon(AT)yahoo(DOT)com
http://www.allbetsareoff.com
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Creative Cow Master Series DVD
particleIllusion Fusion Volume 1
available @ http://www.pIllusionFusion.com -
On the other hand – if you are animating speciffically for a Flat panel – such as a store display..etc. you *MIGHT* be able to get aweay with it.
But it’s not safe to do that, as Varangian said, unless you want to do it again.
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Aharon Rabinowitz
aharon(AT)yahoo(DOT)com
http://www.allbetsareoff.com
—————————————-
Creative Cow Master Series DVD
particleIllusion Fusion Volume 1
available @ http://www.pIllusionFusion.com -
Hey you guys posts don’t grow on trees yah know. Try and fit all your thoughts into one post. ok?
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Is everyone clear on that?
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As soon as a network gives me a Producer’s Guidebook that says “Title Safe is no longer relevant” we all need to live with it. Title safe lives as long as the networks tell me it does.
Walter Biscardi, Jr.
https://www.biscardicreative.com“I reject your reality and substitute my own!” – Adam Savage, Mythbusters
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[J Hofius] “Title and action safe areas were made as a safeguard against old, innaccurate monitors. Technology advances, monitors become more accurate. One result is the network identifying bugs in the lower right of most broadcast shows. A second example is animated pop-ups pushing their way onto the screen during one show to advertise another show.
Can these shifts in what is acceptable for broadcast (Especially in Hi-Def) open up the edge of the canvas for design? Could this mean we’ll no longer need to design for the center of the screen?”
Who told you this little fairytale? Even LCD’s have non-usable areas of up to 5% (the cheaper the set, the larger the margin), the average is something like 1-3%. Granted, it’s much better than old tubes, but it’s still with us and it will be so for quite a while. Sorry, any announcements about the death of safe areas are untrue and premature. They may become smaller, but they won’t disappear.
Mylenium
[Pour Myl
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Plasmas still cut off about 10%, so Action Safe is still relevant. If you saw everything you will notice a lot of boom-mikes, blanking, closed-captioning, and all the other crap that gets left in there by folks like us who know it will never be seen.
Action Safe and Title Safe have never been a “regulated” standard. If you are designing a promo for a client like Discovery Channel, they might request staying within title safe, but it isn’t like broadcast safe colors… if I have a spot airing on Discovery I can violate it all I want. I disregard title-safe all the time on TV spots. Sometimes clients like to cheat it. Sometimes I just do it for design. It is purely a recommendation to make sure that the text is going to be readable. You can ignore Action-Safe if you like as well, but I can’t see a logical reason to do so on broadcast spots. We do it all the time designing for LCD’s (which generally do not have any cutoff).
-Matt
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The networks seem to be staying within Title Safe and even 4:3 safe less and less even though they are still broadcasting in 4:3 on analogue. How many sets these days actually cut 20% (I have one that is about 10 years old and comes pretty close)?
Action Safe it seems is the new Title Safe.
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