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Tips for conceptualizing/script writing sessions
Hi all,
I’m looking to put together a rag tag team in my office of people to help with our video content creation. I’ve outline key metrics and various strategies of production and dissemination to achieve our goals. That said, it takes more than one person to create great content – especially when it comes to the more fun and humorous side of the plan.
So after I’m sure everyone understands our goals, I want to have every submit a few of their favorite videos to me. Then, I’ll buy everyone lunch, we’ll sit in a room, watch them, and talk about what’s good about them, why it’s good, and how we could apply that learning to our business.
I’m wondering if anyone has any tips or can point me to any resources for conceptualizing campaigns or interesting ways to structure these types of meetings. My idea seems like a decent attempt for a single meeting, but the plan is to keep these going semi-regularly. How do others structure brainstorming for sketch comedy? How do you get started talking about overarching campaigns?
Thanks in advance,
George Goodman
“|_ (°_0) _|”
Sincerely,
George
http://www.vimeo.com/georgegoodman
http://www.linkedin.com/in/georgefranklingoodman -
4 Replies
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If you show the team existing examples, then put them to work, you’ll get back imitations of those examples. Variations on the same theme. Which is fine, if that’s all you want.
But I think the breakthru stuff comes about, not by showing what’s already done, but by talking out and role-playing from scratch, using only a basic foundation concept, and seeing where you can take it. Create experimental situations with the understanding that most of them will fail or dead-end.
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George,
You are off to a good start. Always start with strategy. Secondly, yes it is great to see what works out there and discuss why. Another great resource is to learn more about the process from the pros. My favorite book on this that was given to me by my mentor was “Hey Whipple, Squeeze This!” By Luke Sullivan. This goes through that process with you.
Another recommendation, creative collaboration requires a safe environment for bad ideas and support from each other. Improv is great to address this. You should be able to find a good improv group in your area that does corporate events. They can come in and help your team get on the same page, break through the early discomfort and learn to support each other’s ideas.
Hope that helps.
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Thank you Mark, I think that’s very valid and insightful.
“|_ (°_0) _|”
Sincerely,
George
http://www.vimeo.com/georgegoodman
http://www.linkedin.com/in/georgefranklingoodman -
Thanks Jeff – I’ll definitely check that book out. I’ve needed something new to read for my commute anyway 🙂
The improv group is a very unique idea – I love it! The foundation of improv being that you always go with it and never refute definitely seems like a good way to give an idea the chance to float before sinking it. I know some of the best ideas don’t sound so great until they develop. That said, I assume we’ll have to establish some type of natural rhythm to decide when to send an idea to its grave.
For others interested, I’ve also found this to be a pretty good resource:
https://www.adcracker.com/brainstorm/Brainstorming_Techniques.htmI haven’t checked out any of their tools yet, but if anyone has experience with them, I’d be interested in hearing about it.
Thanks again!
“|_ (°_0) _|”
Sincerely,
George
http://www.vimeo.com/georgegoodman
http://www.linkedin.com/in/georgefranklingoodman
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