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Time to change the forum name yet?
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[Craig Seeman] ” Apple tends to be good at reconnoiter when products go wrong so I think we’ll end up with an extremely powerful and cost effective NLE within a year or so.”
That would be great. I guess most of that depends on how much of Apple still is what it once was.
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[David Lawrence] “[Mark Dobson] “I wouldn’t change the name right now. It’s a great forum, why dissipate its focus.
Apple FCPX or Not: The Debate has still got wheels and will rejuvenate itself with the release of the first major update to FCPX due imminently.
This is the moment that many people who have switched from FCP7 will reconsider their options and many people who have embraced FCPX will see whether enough fundamental changes have taken place to keep them on board.”
Yep, I agree for all those reasons. My understanding is that this forum generates a high amount of traffic probably due in large part to the name and focus on FCPX. I don’t see any benefits to changing the name now.”
Agreed. With the coming updates, it is probably still the perfect name.
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[Herb Sevush] “…when he will arise in a rainbow over Cupertino to usher in the modern world with a MacMiniProIpad that shoots thunderbolts… “
Infidel! He will arise in a rainbow over Cupertino to usher in the modern world AS a MacMiniProIpad that shoots thunderbolts.
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[Chris Harlan] “Infidel! He will arise in a rainbow over Cupertino to usher in the modern world AS a MacMiniProIpad that shoots thunderbolts.”
Oh, forgive me, father of all hanging fruits. I am not worthy, I am not worthy …
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
Hi
“Real artists shi*” 😉 -
[Craig Seeman] “Apple and FCP are only one part of a big post picture in a “tightening” economy that it would seem to be a smaller number of chairs remain in each round for those in and/or servicing the upper echelon of the post industry.”
Very true. Which is why the questions here–whether FCP X represents A) a helium ballon or B) a lead weight for those wishing to participate in that industry–are so interesting.
BTW–it is my observation that there are FAR more post jobs than there were two decades ago. There is also MUCH more programing than there was two decades ago.
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[Chris Harlan] “That would be great. I guess most of that depends on how much of Apple still is what it once was.”
I do think Apple is evolving into a different company. There’s both good and bad in that. That there was no transition period in the FCS EOL is new (and not good). That they are looking for broad appeal is actually good and their approach may be better than at the turn of the century. It’s a mixed bag for professionals especially on the upper end of the market.
Understanding how to survive in the “products for post” market is key to the evolution and I certainly think (and see) broadcast and feature film Pros resenting that.
This is not specific to Apple although I see companies taking different approaches to that.
Blackmagic buying DaVinci and Teranex and the low cost is one example. The ATEM switcher line also fits that.I think Apple’s trying to transfer their “consumer” success across the rest of their product line and, hence, why I say they’re moving to a “commodity” company which is almost the opposite of what they were a decade ago.
Avid on the other hand, shows how the old model targeting broadcast and feature film niche doesn’t work. Of course it can with high prices but they mixed their business model and I think that has critically injured them. IMHO they’re either going to undergo a major painful (to some pros) transition or they may be purchased (or parts sold).
Adobe is a very diverse software company and they’re working hard at getting all the pieces to interlock. They’re not afraid to drop the parts that don’t work, which one might say is the opposite of Avid.
Basically if I were look at the future my “byte” for each company is:
Adobe strong and probably least painful for Pros and the future.
Avid is going to involve a lot of pain and I think it’s inevitable and unavoidable.
Apple is going to involve pain but they have the resources to overcome and use their risk for innovation. This is where I see the FCPX ecosystem heading. They’ve actually become more “internal” in developing that system since FCS EOL represents (to me) a move to dump all external code based products, FCP, Color, DVDStudioPro, Shake, etc. I think Apple going to develop an ecosystem that’s going to push hardware as that’s what their model seems to be.
Blackmagic would seem to be the opposite of Apple in that they are buying (as Apple used to) and dropping prices. They’re also opposite Avid in that rather than targeting hardware to the upper niche, ATEM, their cards, Teranex now, are low on the lower end of the price spectrum. Their software, DaVinci for example, will sell more hardware as well.
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[Craig Seeman] “Blackmagic would seem to be the opposite of Apple in that they are buying (as Apple used to) and dropping prices. They’re also opposite Avid in that rather than targeting hardware to the upper niche, ATEM, their cards, Teranex now, are low on the lower end of the price spectrum. Their software, DaVinci for example, will sell more hardware as well.”
I don’t think in dollars anymore. I budget in FCPX licenses.
DaVinci Resolve Lite is free, but the fancy-pants DeckLink is 3.33 FCPXs.
If you take advantage of the crossgrade offer, Avid Media Composer costs 5 FCPXs, but if you miss out, it’s regularly 8.33 FCPXs. Avid’s also got Symphony at 20 FCPXs and DS at 33.33 FCPXs, but Avid doesn’t really seem all that into those products.
Adobe’s Premiere Pro will run you 2.67 FCPXs, but the Creative Suite Production Premium is an absolute steal at 5.67 FCPXs.
If none of that is “pro” enough for you, Autodesk will sell you Smoke on your Mac for 50 FCPXs. Don’t forget that support contract — that’s another 6.67 FCPXs annually.
A Teranex used to cost 300 FCPXs, but now it’s in the bargain bin at only 66.67 FCPXs.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
Hey, maybe you are right. My gut sez you ain’t. But it is all tea leaves. Whatever may happen to Avid, Media Composer and FCP 7 are the most useful NLE’s to know how to use in the entertainment industry in Los Angeles for 2012. Premiere is a hopeful with very few seats. And FCP X lives in the neighborhood of zero seats, and is not currently functional for many entertainment tasks. My best guess is that it will be the same for 2013. I plan on working both of those years. In 2014 or 2015, I might have to pick up some new skills. I’d love it if FCP X would dazzle me. I’d jump right in. But right now, it is not just that the water is too cold; it ain’t even there.
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The “After Effects Techniques” forum and the “Broadcast Design” forum point to the same discussion board. Maybe that’d be a good way to start the transition here? Keep “Apple FCPX or Not: The Debate” around as long as it has legs, but open it up for broader discussions by adding another link with a different name?
Of course, the tone on this forum is, shall we say, unique. Someone innocently clicking through an “Industry Trends” forum might be in for a bit of a surprise…
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events
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