The wipe/3d motion design style

[Death_or_glory]

Indeed, it’s that and nothing more. My personal opinion is that what makes this technique successful is imaginative planning of the reveals teamed with well timed, elegantly animated camera moves. In the Shilo Gap spot, they’ve also tracked some of the graphics to the models’ bodies which makes the illusion of substance that much more successful.
I’ve seen some cool stuff lately where an approach like the one you’ve identified is combined with a ‘real’ 3D camera, and actual geometry. This tends to bring it past the ‘Mtv-ness’ of it, because like you said, it’s well out there. MK12 (for one) has been doing it for a number of years now.

[Steve Roberts]

Indeed, indeed.

As for that sort of reveal, search the COW for Jayse Hansen’s tutorial.

[Chicago]

excellent…thanks!!