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The Paradigm of the App Store
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[Andrew Richards] “Steve Jobs is famous for pushing for a shipping product and then iterating that product over time. They’ve followed that ethos since he came back to Apple in almost everything they’ve done. The saying is, if you wait for it to be done, it is never done.”
This strategy has served Apple very well in the consumer space and with brand new products — but FCPX feels different.
They are trying to drag an entire industry along with them toward their vision of the future, with little regard for their customers, whom they have now trapped in between two less-than-ideal offerings.
XML is a perfect example: if Apple had shipped FCPX with XMEML output, Smoke and Resolve could have finished FCPX projects in June. Instead, Autodesk and DaVinci are tasked with writing new importers to deal with FCPXML, and FCPX is disqualified from collaborative workflows until they’re done.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Jim Gilberti] – “”Nicely said” if you think there’s any relevance to Marvin’s guessing. And I mean no slight by that. Marvin seems both intelligent and thoughtful.”
I think the main relevance is that many of us are left with that feeling. It was a humorous statement, but by virtue of that fact required a grain of truth to make it funny. I’m certain marketing didn’t make ALL of the design decisions for this software, but you must admit they had at least SOME influence on them. Of course, that can be said of most any product. In this case the ridiculous nature of FCPX will bring some equally ridiculous speculation. In this case, the speculation makes me smile at the thought of some of those board meetings.
I do agree with you Jim, the middle way is the best. I guess some of us are trying to find our way back there after the events of the last few months. Perhaps that’s yet another function of this forum?
Here is one of my favorite shorts relating to our business. Would love to see this re-done with the FCPX development team…
https://www.youtube.com/watch?v=Go_VtqtxCHY
Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv -
[Andrew Richards] ” I wonder if their (arrogant) attitude is something like “all interchange should be via XML, and all other interchange formats are obsolete.””
Yes, I do get the sense that that’s where they’re coming from – clearly everyone wants to have the interchange format that rules the world and it must always have narked Apple that they had to support AVID’s OMF …
Simon Ubsdell
Director/Editor/Writer
http://www.tokyo-uk.com -
[Marvin Holdman] “I just find it lacking when I get more information from their products, and a clearer idea of where it might be headed, from you than from Apple. Yes, I think Randy DOES need to host a weekly call-in show. I realize that will probably never happen, but it would certainly be better than broad spin statements from Mr. Townhill. “
Don’t get me wrong, I was and am very frustrated with the deafening silence. I was just giving them credit for backing up their statements from the FAQ. Believe me, till they did that I was one foot out the door. I like where it looks to me they are going, but I’m very disappointed in how they handled all this. Bad form.
[Marvin Holdman] “Not bad, if it were a REAL 1.0 release, but that is part of the problem. They would like their current customers to accept their idea that everything that has been done since FCP1 be thrown out of the window (years of experience and jobs) to make way for this program. Don’t you think that might warrant more than just a FAQ, a splash page and some vague marketing statement?”
I wanted more in response to the outcry, and I only forgive them a little because they backed up their statements in the FAQ with a quality update.
I’m still smarting from the loss of FC Server, which was my bread and butter till June 21st. I wish they would just open source it, but then maybe there are licensing encumbrances that make that impossible. I hold out hope for some kind of successor to FCSvr, but who knows when or even if anything will come of the hints that collaborative editing and live-shared Projects and Events will become a reality.
[Marvin Holdman] “I appreciate you willingness to provide feedback on this. While I don’t agree with your perspective on all of this, it’s really great to have an intelligent counter-point.”
Likewise!
Best,
Andy -
[Andrew Richards] “I don’t think Roles are an afterthought though, they were there in 10.0, just with no apparent use. There is a rhyme and reason to a metadata-centic organization, but they shipped that feature half-baked and the casual observer can be forgiven for their skepticism.
“That’s quite a statement. And a cheep shot. By that logic, there are tracks in FCP X too. Inside the code, there is a whole graveyard of ways FCP X didn’t go. Some of it may show up; a lot of it never will. It is just as likely–in fact, more likely from my perspective–that some of the development team realized, early on, the potentially serious pitfalls of the magnetic timeline and began track work-arounds long before the project debuted. That was deemed unnecessary by the powers that be, but got worked back in after the release outcry. You see a lot of order is this product. To my mind, that is a far more likely scenario. I believe waring concepts about the product’s identity took place all through development, and that those leaks from a few years ago–that I so easily dismissed at the time–were accurate. The casual observer does not need to be forgiven their skepticism–Apple is 100% responsible for that because of the fog they generated. What I’m not sure of, though, is that you should be forgiven your optimism.
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[Walter Soyka] “I like Craig and Tim’s suggestion of “Industry Trends.” I’d love to see this level of interest and debate broaden significantly. I’ve learned a ton here.
“Ditto. I would very much like to widen this conversation beyond FCP X.
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Yeah, I love that piece Marvin (I own an ad firm).
And I agree that the Cow has been a great place to work this out in typical support group fashion (if support groups began by dropping blotter acid.)
I’ve grown to appreciate the sense of humor and irony from both sides of the debate. For example, initially I thought Aindreas was a ranting malcontent. Now I’ve come to understand that he’s a ranting, creative thinker with a most commendable attribute – self-deprecation.
I can’t help but be impressed with the thoughtful opinions and insight from people like David L, Craig S and other opposing views.
If you removed a couple of the relentlessly condescending and douchey voices it would be a lot more enjoyable, but for someone that’s vacillated over X since it was released, the Cow has become a daily visit for me and I have little doubt that the thoughtful opinions have had impact in Cupertino.
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[Andrew Richards] “I just figured once you left FCP for Pro Tools or Resolve, you wouldn’t be coming back for more edits,”
The problem with that thought is that, potentially, there are ALWAYS more edits.
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[Chris Harlan] “That’s quite a statement. And a cheep shot”
I’ve managed to inadvertently insult you again. I’m sorry. I didn’t mean you are a casual observer, I took your reference to “the skepticism” not to be self-referential. I’m not trying to belittle you.
[Chris Harlan] “Inside the code, there is a whole graveyard of ways FCP X didn’t go. Some of it may show up; a lot of it never will. It is just as likely–in fact, more likely from my perspective–that some of the development team realized, early on, the potentially serious pitfalls of the magnetic timeline and began track work-arounds long before the project debuted. That was deemed unnecessary by the powers that be, but got worked back in after the release outcry.”
The roles in 10.0 aren’t buried in the code or referenced in some obscure framework. They are metadata dropdowns in the Inspector, same as in 10.0.1. As I understand it, they drove the OMF export capability in Automatic Duck. Now they do more.
I don’t think they are flailing in the dark with their new metaphor. I think they are iterating like they always do, except now they are under a microscope. But I guess either of us could be right. We’ll never know for sure.
[Chris Harlan] “The casual observer does not need to be forgiven their skepticism–Apple is 100% responsible for that because of the fog they generated. What I’m not sure of, though, is that you should be forgiven your optimism.”
The skepticism you’re defending is skepticism that the Pro Apps team has any idea or plan at all for what they are doing. My unforgivable optimism supposes they are not incompetents and that they might be onto something.
Best,
Andy -
[Andrew Richards] “Chris Harlan] “That’s quite a statement. And a cheep shot”
I’ve managed to inadvertently insult you again. I’m sorry. I didn’t mean you are a casual observer, I took your reference to “the skepticism” not to be self-referential. I’m not trying to belittle you. “
Oh, you know. It is thin-skined Wednesday here at the hacienda. Sorry about getting sparky.
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