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  • Tom Sefton

    August 21, 2017 at 7:50 am

    The first rule of NLE fight club is….

    Co-owner at Pollen Studio

  • Scott Witthaus

    August 21, 2017 at 1:24 pm

    [Herb Sevush] “The reason that Apple should come first is to keep the listing in the same place in the Forum Index – remember the idea is no lost traffic. “

    One would hope that a community of skilled editors could find their way around a forum listing. Agreed? Since it would no lonbger be a “debate” based on an Apple product, why keep the name? Makes not much sense.

    Scott Witthaus
    Owner, 1708 Inc./Editorial
    Managing Partner, Low Country Creative LLC
    Professor, VCU Brandcenter

  • Herb Sevush

    August 21, 2017 at 2:14 pm

    [Scott Witthaus] “One would hope that a community of skilled editors could find their way around a forum listing. Agreed?”

    Nope, not agreed.

    Changing brand names is dangerous, as anyone in marketing would tell you. Many casual forum followers would stop coming the moment they couldn’t find the forum in it’s usual place. This forum has built a “brand” and users know where to find it by it’s “geography” in the forum listing. This is why it wasn’t folded into the “Art of Editing” forum years ago.

    Stop thinking of this issue through the eyes of a motivated user and start thinking of it through the lens of a proprietor who sells traffic (that’s us) to advertisers. it’s why successful TV shows rarely changed what night they were on and never changed names. If changing the name might cost The Cow 2% of the traffic but keeping the name costs them nothing but grumpy members who end up creating traffic by engaging in threads about changing the name – then what choice do you think Bessie will make.

    Herb Sevush
    Zebra Productions
    nothin\’ attached to nothin\’
    \”Deciding the spine is the process of editing\” F. Bieberkopf

  • James Sullivan

    August 21, 2017 at 3:59 pm

    As long as the same crew shows up to drop some wisdom I will be happy. This is still the only forum that has the right balance of love and hate for the tools we use everyday.


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