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The Fog Thickens
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My prediction: within now and 1 year, Avid will be bought by Grant Petty/Blackmagic…
Anyone thinks the same?!?
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Act of Valor was cut on Media Composer once they brought in a high-end Editor. Premiere was used heavily in the show for sure including final conform/online from the Avid.
Lance Bachelder
Writer, Editor, Director
Irvine, California -
Agree – but just silly when a thousand people go nuts for something that has existed in other NLE’s for years – like Dynamic Trimming which has been in Media Composer since the 90’s… I guess if all you’ve ever used is Premiere it’s a big deal and Adobe has added a lot to like in CS6.
Lance Bachelder
Writer, Editor, Director
Irvine, California -
[Juan Morales] “My prediction: within now and 1 year, Avid will be bought by Grant Petty/Blackmagic…
Anyone thinks the same?!?”
I’ve said this a while back on this forum. I think it’s “almost” inevitable.
Maybe we need to look at Blackmagic’s business model compared to Avid to understand why. -
[Chris Kenny] “the discontinuation of ‘classic’ Final Cut has created a vacuum that didn’t previously exist, making it easier for new products (a category in which I include FCP X) to succeed.”
It has created a vacuum for a specific type of editor, not necessarily one interested in new paradigms. The companies poised to fill that vacuum are making it part of their marketing approach to emphasize how uninterested they are in creating new paradigms – to wit this from Autodesk:
(Smoke has) “An intuitive all-in-one creative workflow that combines track-based editorial, industry standard editing conventions and proven Autodesk creative tools.”
Translation: we are nothing like FCPX, so it’s safe for you to buy us. We don’t have a magnetic timeline, we do have tracks, we do have source viewers, and a project is not an event and a timeline is not a project.
This article was not addressed to this Cow forum, it was addressed to the editing public at large, and it reflects Audtodesk’s impression of what the world wide editing audience is thinking at the moment.
[Chris Kenny] “I’m keeping a close eye on Lightworks, but I’m skeptical if development of a serious NLE can really be funded in the way they propose.”
I’m skeptical as well, but no more skeptical than I am that Apple won’t toss the whole pro apps market to the wayside. Skepticism is good, but I apply it to all.
[Chris Kenny] “This implies that Apple intended to ship these features in the first release but was unable to complete them in time. There’s zero evidence of this.”
I would say the paper they published within days of the release outlining the features they were planning but hadn’t had time to implement, like multicam, was plenty of evidence. They gave a timeline, which to give them credit they’ve mostly hit, of exactly which missing features would be restored by when. Do you think they just made up this list in the few days after the release. I don’t.
[Chris Kenny] “What if FCP X had shipped with broadcast monitoring, stem exports, XML and multicam (which it all now has), but things like tagging, auditions, automated shot analysis, and 4K support had been subsequently added over the past 12 months? Would people be claiming there hadn’t been rapid significant feature additions because FCP X was supposed to have those features in the first place?”
The missing features were standard to the industry and their lack crippled the product for many workflows. These items you mention are nice additions but, other than 4K support, describe one project that couldn’t be completed without them. They made a car with a great GPS and autoparking but it lacked headlights and breaks. If your Chrysler you don’t get a lot of love for finally putting the breaks back.
You can argue that X had so many innovations when it first came out that spending the next year or two on basic maintenance and functionality still leaves it the most innovative NLE out there. It might be true, but I don’t see it succeeding the way you do. That might be because it does not work for my particular work flow, I’ll give you that. I do know that I speak to many editors and all of them have written X off with the same line – “maybe in a few years.”
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Bill Davis] “Nothing changes everything, because “everything is” unchangeable”
Nice post Bill
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Lance Bachelder] “just silly when a thousand people go nuts for something that has existed in other NLE’s for years – like Dynamic Trimming which has been in Media Composer since the 90’s… I guess if all you’ve ever used is Premiere it’s a big deal and Adobe has added a lot to like in CS6.”
Yeah, insularity damns us to ignorance and we become easy marks to be impressed. I keep wowing at the Smoke Wow thread. As I said over there, “I haven’t seen so much froth since my last trip to Starbucks.” Smoke 2013 may be the greatest thing since Mazola Oil, but we won’t really know its limits for another 6-8 months. And the long time Smoke guys are not exactly wow-ing. I guess they may know something that the wow-ers don’t.
David
AllinOneFilms.com -
[Joseph Owens] “this “where the puck is going to be”.”
What that really means is “Give me the ball/puck at the buzzer beater because no one else is as good as me.” True for Gretsky, of course, same with Michael Jordan.
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[Lance Bachelder] “Act of Valor was cut on Media Composer once they brought in a high-end Editor.”
Fair enough, though Monsters was cut in Premiere. 🙂
But to what I believe was Walter’s larger point, Premier Pro can be found in high end workflows and on very large projects, so it does seem strange (to me at least) that Terence Curren had a hard time finding someone in film or TV using it… maybe no wanted to admit to using Premiere in their workflows? 🙂
Shawn
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I just saw dynamic trimming for the first time in an online tutorial for avid there two months ago – I’ll admit, I did yelp a little.
you pretty much immediately get how important a feature the dynamic trimming carry on is.
I also now know to say “burger menu”.https://vimeo.com/user1590967/videos
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics
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