The FCP X “tell”

[Charlie Austin]

[Tim Wilson] “Avid deciding to leave Mac”

I knew it! Confirmed by your quote above!!! Avid is leaving the Mac!

[Tim Wilson] “the “telephone game” of misquotes got underway, and continues to this day.”

wait… what? 😉

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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[Bill Davis]

I know, Oliver. They’ve accommodated the Photo folks from day one. Just not their video customers. Actually, truth be known it’s not subscription per se that I’m against. There are plenty of customer subscription models that are quite benign and provide a useful alternative to the short term higher cost of paying up front. They just don’t use what I feel to be the ransomware model for the Photo guys. I didn’t like it back when Gates forced everyone to pay for MS software on every computer, irrespective of which OS you actually ended up running – and I wont build my business on programs or file types that somebody else can shut off unilaterally. Call me old fashioned, but that just seems foolish. YMMV

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

[Andrew Kimery]

[Oliver Peters] “People can complain about Avid all they want, but I recently reloaded an old project and media into MC 8.3.1. I’d archived it using Automatic Duck Media Copy. It all loaded up and everything relinked, complete with all render files. There’s a lot to be said for that – stodgy UI and all. ;-)”

I’ll one up you. Recently I worked on a project in Avid 8.3 and a few times I took work home with me to tinker with. My home machine was running Avid 6.5 and it accepted my 8.3 project no problem. Granted it was cuts only and all the media was Avid Media but still, the compatibility between different Avid versions (even going backwards) is pretty cool.

[Scott Thomas]

NAB 1999.

There was one single Mac system in the Avid booth. The rest were PC systems. Most of the folks I saw in the booth were huddled around the solitary Mac.

From the stories I was told in the late 1990’s, prior to the NeXT acquisition, Apple was pushing Copeland to the developers and the developers were not having it. (And probably for good reason) Thus began the march away from the Mac by Avid and Adobe.

Remember when Adobe started a sea-saw development scheme between Mac and PC? Was it Illustrator 6 that was a bug-riddled mess on the Mac? I don’t remember exactly, but it was an awful time.

Don’t forget that Microsoft around this time asked Apple to “Knife the baby” and was pouring money into Avid, and perhaps Adobe. Lots of politics going on back then. (MSFT bought SoftImage)

One can look back in time and see the purchase of Final Cut as a genius stroke. A guarantee against all of the forces put up against it.

Yeah, Apple may have been a petulant child to Avid by around 1996, but what if Apple never sent Avid those Mac II FX systems to Avid? Would Avid still be here if they released their NLE based on the slower Apollo workstations?

[Herb Sevush]

[Tim Wilson] “But that’s the actual story. Avid never said they’d leave Mac. Never threatened to leave Mac. Never left Mac.

Pass it on.”

I think you should stop being so cryptic and come out and say what you mean.

Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Dennis Radeke]

Thanks for the clarification Tim. It has been purported as fact for as long as you state the thing to have been. I was at an Avid reseller at the time this happened and it was told to us as fact via Avid channels. Regardless, its good to get the facts from someone who was there at the time.

[John Davidson]

[Bill Davis] “Well, not having your livelyhood bolted to monthly payments IS kinda something that would cause me to switch if Photos grows even a vaguely decent subset of what LR offers me today.”

Actually Bill, as probably the only person on this thread that completely moved over to the Photos app from Aperture – the heart of it is the iCloud Photo Library which I am paying about $10/month for for 500 gigs (it may be $15, I forget). I love having all my RAW sources – plus videos – in the cloud and synced across all my macs when needed. Making quick edits on the phone and then they trickle across to the mac in 2 seconds – that part is pretty great. Knowing my personal photo library isn’t tethered to the whims of a crashed drive is also great.

Not having skin smoothing, dodge, and the ‘stamp selected images’ in the Photos app sucks though. I’m very much looking forward to some Photos app updates.

Point is, everybody is going to get paid a monthly fee one way or another. Doh!

John Davidson | President / Creative Director | Magic Feather Inc.