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The Cheese Grater is back
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Will definitely be investing in one. Or two.
If Red are on-board for the hardware acceleration with the afterburner card, that will be a massive boost in performance with the sweet spot for most post houses being a 16 core with a Radeon II and an afterburner card.
Almost bigger than the Mac Pro, is the display. 6K HDR, 1000nits with colour accuracy for grading, and £5k – are you kidding? A panel we use for grading cost £8000, does 1080p maximum, weighs a tonne and didn’t come with a stand either, and yes the stand cost more than you would expect!
Co-owner at Pollen Studio
http://www.pollenstudio.co.uk -
[Tom Sefton] “6K HDR, 1000nits with colour accuracy for grading, and £5k – are you kidding?”
I would hold off on being too excited about using the monitor as a proper color grading monitor until it’s in the wild and has been tested for color accuracy. With no SDI in, there’s no real way to get an untouched video signal into it.
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Michael Hancock
Editor -
[Michael Hancock] “With no SDI in, there’s no real way to get an untouched video signal into it”
The display is the most puzzling of this release. Apple is positioning this as a UI display, which seems quite odd at its price post. As a separate grading display, it might make sense, if you add an BMD card to get it a signal. In that sense the price point is attractive.
However, I agree, you should wait to see it in the wild. At the moment, I’m VERY unhappy with the iMac Pro displays. They are the most inaccurate displays in our shop, compared with Retina iMacs, and older Apple displays. Far too red, saturated, and contrasty to make any accurate video judgements.
– Oliver
Oliver Peters – oliverpeters.com
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[Bernard Newnham] “As Bill says, it’s about productivity, and profit. I look forward to the first buyer of this machine coming on here telling us how amazing it is – of course it is, it must be because you paid a fortune for it.”
This is ABSOLUTELY true.
But it’s equally true that the great gear generally separates itself from the crap gear, regardless of any counter narratives swirling on-line.
Of course, that theory is being sorely tested across society at large now, with lots and lots of economically interested parties attempting to peddle narratives totally at odds with any factual basis in reality.
But even that has ALWAYS been the case. Heck, we’re not still worshiping Zeus (in most cases!????) so people do eventually tire of stories that tend to have little basis in reality.
I probably will never personally have a use case for a new MacPro that makes economic sense for my practice. But the use case for FCP X is utterly proven to me every single day in terms of clearly identifiable increased productivity.
And I’m guessing that the Metal re-write supposed to be happening with X as we speak, will pay handsome dividends in even MORE productivity for me on the refreshed laptop that’s looming on my purchase list.
So I’m pretty happy with these WWDC announcements. Onward and upward!
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Bill Davis] ” Heck, we’re not still worshiping Zeus (in most cases!????) so people do eventually tire of stories that tend to have little basis in reality.”
Thank you for this one Bill. Speaking not as a supporter of Hellenic mythology, but merely as someone who has enjoyed your jousting with metaphors over the years, I will enjoy this for the days ahead.
Herb Sevush
Zebra Productions
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nothin\’ attached to nothin\’
\”Deciding the spine is the process of editing\” F. Bieberkopf -
[Bill Davis] “So I’m pretty happy with these WWDC announcements. Onward and upward!”
Bill, you missed your true calling which is being a politician. You swiftly sidestepped the main issue of cost and redirected the focus to FCPX. Well played.
https://www.linkedin.com/in/tmprods
tallmanproductions.net -
[greg janza] “Bill, you missed your true calling which is being a politician. You swiftly sidestepped the main issue of cost and redirected the focus to FCPX. Well played.”
There IS no “issue of cost” for anyone who’s been in this industry as long as I have.
During my career I’ve used SINGLE HMI lights that cost $15,000 a pop. So don’t tell me that an entire editing SYSTEM that costs maybe 3 times that will be a stopper for ANYONE serious about their career.
And, those dollars were back when dollars were worth HUGELY more than they are today.
Jeez, today a regular menu price CHEESEBURGER meal at a casual restaurant is typically between $10 and $15. When I was paying those prices for gear early in my career, that meal ran about $3.50.The basic problem today is that the entire industry has grown ridiculously accustomed to getting everything so DIRT cheap that they have almost entirely decoupled the value of thing from the idea of paying for that value.
Hell, one PVW level Betacam cost what the ENTIRE fully spec’d out MacPro system just announced is being sold for today.
So it ain’t the money, kids. It’s the attitude. You don’t THINK you can afford that – so you can’t. Someone down the street thinks they CAN buy the tools and transform them into a profit center – so THEY will. This has been the same story forever. Some folks have always seen a market case for owing $150,000.00 production suites – and made that work. Same with $65,000 Cameras. Same with $30,000 Red Cameras, same with EVERYTHING.
Playing or NOT playing is hardly EVER about money. It’s about vision and attitude and searching out ways to make your work life what you believe it can be.
And it’s NEVER been easier to reach that level than it is today – and Apples WWDC announcements HELP make that possible. Not hurt it in ANY way.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
Blackmagic have already released a Quad SDI to Mini DisplayPort converter to get into the apple monitor – interesting.
I agree that it shouldn’t be purchased as an expected full grading panel to replace what is already there, but in the landscape of high resolution, high quality monitors, this one looks fantastic. I’ve tried the Dell equivalent 8K one and its awful. The LG 5K one is nice, but nothing in between.
Co-owner at Pollen Studio
http://www.pollenstudio.co.uk -
[Bill Davis] “The basic problem today is that the entire industry has grown ridiculously accustomed to getting everything so DIRT cheap that they have almost entirely decoupled the value of thing from the idea of paying for that value.”
LOL. Channeling your inner Bob Zelin?! Get off my lawn!
– Oliver
Oliver Peters – oliverpeters.com
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[Bill Davis] “The basic problem today is that the entire industry has grown ridiculously accustomed to getting everything so DIRT cheap that they have almost entirely decoupled the value of thing from the idea of paying for that value.
“Amen to that
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