Taking a successful regional kids TV program to the next level…(I NEED YOUR HELP)…

[Matt Abron]

Different Take…
Maybe if you buy the airtime and create a business model similiar to a infomercial…early morning weekends are pretty cheap in my area…anyway build segments with your concept within larger advertising vehicle thus creating innovative advertising opportunities for products and services that target this demographic. This is a safe way to take it to one episode to the next with profit. After creating a compelling framework build out cost model and realize your inventory, price it and sell it…You can even create package opportunities that include production costs and even standalone 30 second spots for these client whereas they can repurpose for marketing and traditional advertising…oh yea, with you…more unrealized revenue. Try to sell everything but kitchen sink…ie Title Sponser, Segment/Insertive advertising avails, 30 secdond avails….be creative here. Sell more production services to these guys as a turnkey advertising opportunitiy…

The above serves a couple of needs…Defines Intelectual property, Creates interest in community and if done well will catch the attention of a local station…Then negotiate air buys and do the next round but step it up a notch…