April 19, 2022 at 6:01 pm
We the undersigned support the points made in the following open letter sent to Tim Cook of Apple:
Dear Tim Cook,
We are professionals working in Hollywood and other high-profile movie and TV markets all over the world. We are excited by Final Cut Pro. We think that it is the biggest leap forward in editing technology since the move to digital. We think it’s incredible.
We also think it’s incredible that some of us still can’t choose it to do our work. Work that could easily include productions for your very own Apple TV+ service.
Final Cut Pro is a wonderful application used by many YouTubers, education and small business content creators worldwide. We know why it is successful. It is liberating, efficient and fun to work with. But, unfortunately in professional film and TV, editors who use Final Cut Pro are a tiny minority.
We ask Apple to promote Final Cut Pro publicly and add the few remaining features that our industry has consistently stated are needed.
We’d love to see Apple publicly support and certify the suppliers of the third-party products and services we use to integrate Final Cut Pro into industry-standard workflows.
We welcome your forthcoming brand-new FCP Certification exams. We need more experienced film and TV production crew members who also know how to use Final Cut Pro.
We also hope to see Apple ensuring that improved Pro Apps support is widely available and that Final Cut Pro can also be bought through current industry suppliers. This is is essential for big productions to accept Final Cut Pro as legitimate.
If Apple renewed its public commitment to the professional filmmaking industry and its visionary product, we believe an increasing number of editors would discover the joys of using Final Cut Pro.
We hope you will start showing that Apple aims to make Final Cut Pro the best application for editing TV and movies. We believe that this could lead to a Pro Apps renaissance as pioneering as your amazing M1 Max MacBook Pros and the M1 Ultra Mac Studio.
It’s wonderful that Apple TV+ has become the first streaming platform to have a Best Picture Oscar winner with CODA, but it’s disappointing to know that Final Cut Pro is so unlikely to have been a possible choice as the film’s editing app.
We hope you will encourage our industry to see Final Cut Pro as a professional choice for editors of future award-winning TV shows and movies, and for millions more editors all over the world.
April 19, 2022 at 6:08 pm
Sadly it’ll never happen.
April 19, 2022 at 7:14 pm
Perhaps there’s a lack of hardware sales motive on Apple’s part.
Mac Studio, for example, will run Premiere Pro, Resolve and (I believe) Avid so FCP offers no sales advantage for Apple.
At least we know the FCP high end “broadcast, streaming service” users are making a visible public ask so they’ll be no Apple deniability of the user base interest in that market.
May 20, 2022 at 4:25 am
All other NLEs are cross platform so Apple would benefit from more FCPX sales as it forces users to it’s OS and hardware.
I read some posts from others about the response from Apple. Curious what people here think about it. My take is that Apple see it as a failure to market and train users. Which is like saying there’s nothing to develop, fix or change. My guess is the panel of experts will not be the keen users who have been screaming for basic bugs to be fixed and features to be added.
May 20, 2022 at 2:40 pm
Features are only one area at issue.
In some cases there are editors who already prefer FCP but are being told no by others in the chain of command. There’s also the lack of integrators who can support the end-to-end workflow chains and concern about the talent pool should hired post people pull out during a project. All these are training and support rather than feature issues.
May 27, 2022 at 12:15 pm
It seems to me that the manner in which Apple without warning cut loose all of its TV and movie editors using FCP7 upon release of the initial version of FCPX should tell one everything they need to know about Apple’s commitment to this market. I doubt that Apple’s view of its self-interest in this regard is likely to be changed by open letter appeals.
May 27, 2022 at 3:53 pm
Woah! Boy! That’s good for a few laughs!
Sorry if that seems mean but take a walk back to a few years ago when Apple did the switch from FCP 7 to FCP X. Do you not remember how many of us in the pro community were given the shaft by Apple in terms of support for all our third party gear. Let alone Apple’s claim that you could NOT import your FCP 7 projects into FCP X, but low and behold, within a couple months someone in the community put out a little $5 add on that allowed you to do just that. Apple truly, only cares about its own bottom line. That is why you saw a mass exodus from FCP to both Avid and Premiere Pro and because of that bad taste, I will not go back to Apple Software.
Heck, there are times I’ve been on a gig and suddenly needed to edit a piece, downloaded DaVinci Resolve for FREE and used that to get by. Does a great job in a pinch!
So I am sorry to say, but you get no sympathy from this once, severely burned-by-Apple FCP user and I will have nothing to do with another petition to Apple.
May 31, 2022 at 7:21 pm
“Let alone Apple’s claim that you could NOT import your FCP 7 projects into FCP X, but low and behold, within a couple months someone in the community put out a little $5 add on that allowed you to do just that.”
I think you might be mis-remembering. FCPX had and still has the ability to exchange FCPXML files. Intelligent Assistance was able to create a translation app to convert FCP7 XML to FCPXML. There never was and still isn’t any app or add-on that allows FCPX to import FCP7 project files, because the data is so fundamentally different. The XML -> FCPXML conversion is good, but not perfectly bullet-proof nor transparent.
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