In the COW forums .9 release that you see here (not quite 1.0!), we’re all on UTC. We had to pick one timezone to get out the door, and we landed on UTC because a) London is our biggest single source of traffic, and as the former Greenwich Mean Time, Coordinated Universal Time is immediately obvious, and b) even though Bessie herself lives in Arizona, over two-thirds of her visitors come from outside the US! Most of the rest of the world understands their own time zones in reference to UTC, ie UTC + 5, UTC – 10 etc. For them too, the timezone displayed will be obvious.
That said, local time zones are definitely coming in our next revisions to the member profiles! One of many features that we have planned for what we hope to have as one of the cows primary centers of gravity as we build it out!
I will admit that I am not fond of the way in which WordPress forces single time zones on sites, requiring clumsy third-party or custom development to support local time zones. I am even less fond of the way that there is no built-in way to display which time zone you are using!
So it is certainly easy for me to understand that most Americans who do not do business internationally, and therefore do not typically think in terms of UTC, will simply see the time zone as wrong and frustrating. We understand, and are frustrated too, with this among many other limitations.
Mostly, though, the limitation of time. LOL We have so much we want to do, and such limited time. We can’t wait to show you everything we’ve got in store, and appreciate your patience while we work with Bessie to bring it all to life.