So, about that Apple event….

[Herb Sevush]

[Dominic Deacon] “I’m not following but I’m interested. Has Apple engineered anything new here? Isn’t this just the same as the Samsung Gear nonsense or am I missing something key that Apples done?”

Your asking the wrong guy. Bill has no idea what other companies are doing – he wouldn’t know an android from a meteoroid. With Bill it’s all Apple all the time, and if they haven’t built it then it might as well not exist.

Herb Sevush
Zebra Productions
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nothin\’ attached to nothin\’
\”Deciding the spine is the process of editing\” F. Bieberkopf

[Michael Gissing]

[Brian Seegmiller} ” If Apple has lost you as a customer why do you care?”

I have always been OS and hardware agnostic. For me it is about software and workflow. As someone who has abandoned Apple (well they sort of abandoned me) I am always keeping an eye and open mind on any of the software or hardware they produce. I don’t like where they have set the tiller over the past six years but to say they have permanently lost any of us as potential customers would be to ignore how utterly pragmatic many of us are.

Unlike some rusted on users who have become apologists for some of the Apple decisions, many of us prefer to keep watch and selectively utilise what they produce when it is of benefit and try to keep the others honest by questioning some Apple decisions.

Are we wary of Apple? Justifiably so. Do we care what Apple does? It would be stupid not to.

[Charlie Austin]

[Michael Gissing] “Big plus to Apple for adding extra wireless to their phones. Dropping the jack however was not necessary unless you want to squeeze out other vendors.”

I’m with you for the most part, but I’m not convinced they did it to squeeze out other vendors… Other vendors can now make and sell lightning cans etc to more people than they could day before yesterday. And, at risk of being incorrectly labeled an “apologist”, maybe they just did it to get rid of the last bit of analog HW in the phone. I use mini plugs all the time too and it’s gonna be a PITA to change some stuff.

[Michael Gissing] “Have a look at what Blackmagic and Fairlight are about to do.”

Try to kill ProTools? 😉

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~ My FCPX Babbling blog ~
~\”It is a poor craftsman who blames his tools.\”~
~I still need to play Track Tetris sometimes. An old game that you can never win~
~\”The function you just attempted is not yet implemented\”~

[Michael Gissing]

[Charlie Austin] “Try to kill ProTools? ;-)”

Nah. I doubt Blackmagic really care about ProTools. They have such market penetration they are too big a target. I see this move as Blackmagic making sure Resolve becomes the most powerful total ecosystem with a complete toolset. I think you will find the jewel for Blackmagic is the software and hardware that Fairlight has. I know most of the Fairlight team and they have some of the best people in AV and FPGA hardware.

Fairlight has never been about becoming the ProTools killer. I think the focus will be on being the best, not the most popular. If being the best made you the most popular then Fairlight would have already killed ProTools.

[Tim Wilson]

[Brian Seegmiller] “If Apple has lost you as a customer why do you care?”

Because I was a 100% die hard, full-time, death to everyone else Apple partisan from 1979 to 2003. Not only before some of you were born, but a span about as long as some of you have been alive.

Along the way, I ran Mac user groups. I served on boards. I taught classes in Apple stores.

My father invented the Apple store, btw, back in 1984. When he first pitched the idea of selling Apple logo gear, they thought he was nuts. The only thing they’d allow him to try was socks. Can you imagine? Socks and socks only. But he did it.

Anyway, it was a long transition out. I was dual platform starting in 2002, had a few years where I felt there were ADVANTAGES to both….then felt, wow, advantages are cancelling each other out, but I’ve come to a point at which I PREFER exactly nothing about Macs.

I still used iPhones and iPad (iPod always struck me as pathetic), even after I stopped Macs…but by maybe 2011, I came to the end of the road.

So that’s just over THIRTY TWO YEARS of paying Apple hundreds, if not thousands of dollars EVERY SINGLE YEAR.

Have that kind of brand loyalty to anything for 32 years yet?

I still want Apple to blow my mind every time they step up the mic. I want them to shake the pillars of heaven. They used to make the entire industry better — every industry they touched — and now, they just don’t. I wish they would.

But also, I love the game. I LOVE IT. I love tech, I love music, I love cameras, I love every kind of device. I haven’t edited professionally since 2000, but I STARTED editing in 1978, and I’m always going to love it with all my heart. I’m always going to think of myself as an editor.

Apple’s in all those games. How could I NOT care about Apple’s every move?

As a result, though, I care about everyone else’s moves. I want to know about tech I don’t use because it’s fun. How’m I gonna find the next great thing if I don’t know all the things?

It’s like, I also like knowing about TV shows I don’t watch too. I read reviews of movies I know I won’t go see. I know what story trends are moving through the world. I know the grosses. I have (I think) a pretty clear picture of the moving pieces, and have at least an eye on the pulse of where storytelling is going. It’s FUN.

Going in another direction — I do what I can to avoid sports metaphors, but the fact is that I know almost as much about the Yankees roster as I do the Red Sox roster BECAUSE I hate the Yankees almost as much as I love the Red Sox. LOL My contempt for the Yankees is more fulfilling because I know how weak their farm system is. LOL

But I don’t hate Apple. I certainly never EVER expected them to care about me as much as I cared about them. That way madness lies.

But as long as Apple is in any game I care about, I’m going to pay close attention, and I’m going to have an informed opinion about them. It’s FUN.

It’d be more fun if Apple was too, though.

[Charlie Austin]

[Michael Gissing] “Fairlight has never been about becoming the ProTools killer. I think the focus will be on being the best, not the most popular. If being the best made you the most popular then Fairlight would have already killed ProTools.”

Agree… I’m kinda surprised Fairlight isn’t more pervasive in post audio. Cost probably… and the fact that you had to at one point pay extra to be able to open AAF’s?

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~ My FCPX Babbling blog ~
~\”It is a poor craftsman who blames his tools.\”~
~I still need to play Track Tetris sometimes. An old game that you can never win~
~\”The function you just attempted is not yet implemented\”~

[Michael Gissing]

[Charlie Austin] “I’m kinda surprised Fairlight isn’t more pervasive in post audio. Cost probably… and the fact that you had to at one point pay extra to be able to open AAF’s?”

AAF is a classic example of why I hate proprietary standard over open standards. The audio industry came up with the ideal audio transfer standard. AES31. Never heard of it? No because AVID flexed their muscle and came up with AAF which compared to AES31 offers nothing but shifting standards and the same sort of gamesmanship that plagued OMF in the early days. Plus license fees – money for old rope.

The cost of AAF on the Fairlight is a problem that Fairlight are acutely aware of. I won’t pay their license fee although I happily license many other options. I can convert an AAF to an AES31 which is what I do with conversion software by AAT. This software is a great tool box for a variety of conversions including fcpxml directly so it has so many advantages for a quarter of the price.

[Charlie Austin]

[Michael Gissing] “I can convert an AAF to an AES31 which is what I do with conversion software by AAT. This software is a great tool box for a variety of conversions including fcpxml directly so it has so many advantages for a quarter of the price.”

I’ve been looking at AATranslator for ages, and considered just getting a cheapo PC to run it. And the second I *really* need it I will. 🙂 Anyone run it in WINE? allegedly it works…

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~ My FCPX Babbling blog ~
~\”It is a poor craftsman who blames his tools.\”~
~I still need to play Track Tetris sometimes. An old game that you can never win~
~\”The function you just attempted is not yet implemented\”~

[Michael Gissing]

Not tried it in WINE although I have Linux on my office laptop. Fairlights run on Win7 so I just run it on that machine.

[Bill Davis]

I’m absolutely sure it convinced me the same way your starting your post with a declaration of your personal ignorance of the entire subject upon which you were commenting was convincing to me…to paraphrase your own post:

“I didn’t see the presentation, nor have a clue what was shown or discussed – but I’m sure it’s terrible and Apple hates all of us.”

That was the tenor of your post.

I mildly derided it because I felt it was worthy of mild derision.

Plus in your own post you seem to sing the praises of the 3.5mm stereo plug as the sin que non of modern audio interfaces. Wtf??? When did valuing ubiquity over dependability become a thing?

Then again, maybe I’m old fashion. Know where I can pick up a nice 64 point patch bay with all 3.5mm stereo connectors? I don’t want to get behind the times, you know.

Mind boggling.

Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery.