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Activity Forums Creative Community Conversations So, about that Apple event….

  • So, about that Apple event….

    Posted by Tim Wilson on September 8, 2016 at 7:21 pm

    As far as I can tell, the only ACTUAL news that will affect anything about, really, anyone, anywhere, is the headphone jack, which, in the scheme of things is tiny compared to ditching floppies or optical drives.

    In other words, pretty much zilch, even by the rapidly lowering expectations that Apple has been resetting year after year.

    Did any of you find anything that wasn’t actively dispiriting in it? I can’t imagine what would make me an Apple customer ever again — they’ve lost me for good — but the tech world was more fun when it felt like Apple was playing to win. “Going through the motions” feels too generous.

    Do I just need a blankie and a nap? Well, yes, but I’d love to get your impressions of this….thing. What the heck is happening?

    Jeremy Garchow replied 9 years, 7 months ago 22 Members · 74 Replies
  • 74 Replies
  • Simon Ubsdell

    September 8, 2016 at 8:23 pm

    I think a number of us are probably hoping that at least the FCP X/Motion update isn’t quite such a damp squib …

    Simon Ubsdell
    tokyo productions
    hawaiki

  • Tim Wilson

    September 8, 2016 at 8:43 pm

    [Simon Ubsdell] “I think a number of us are probably hoping that at least the FCP X/Motion update isn’t quite such a damp squib …”

    Damp squib? You make it sound like that’s a bad thing. I thought that “damp squib” was a festive traditional holiday treat in the UK. You know, like….

    And actually, now I think about it, I’m sure that some of you are hoping that the next FCPX/Motion update isn’t microwaveable spotted dick, either.

  • Simon Ubsdell

    September 8, 2016 at 8:58 pm

    Spotted Dick is a pudding fit for kings, I’ll have you know!

    (Though maybe not from a can …)

    Simon Ubsdell
    tokyo productions
    hawaiki

  • Shane Ross

    September 8, 2016 at 9:06 pm

    Well..after the another year of no major hardware announcements (computers) for high end pro users…other than the iMac last October, I’m glad that I built my Hackintosh…for more reasons than one.

    https://lfhd.net/2016/08/27/saga-of-the-amphibi-hack-part-1/
    https://lfhd.net/2016/09/01/saga-of-the-amphibi-hack-part-2/

    One reason being I have a really good, high end, professional level, inwardly-expandable machine that will last me a while…and the other reason being that I can also install Windows on this machine and start learning that OS going forward. Since the edit apps I use are cross platform.

    Although not sure how far THAT will go, as Microsoft announced that Windows 10 will be the last version of that OS they release, and all updates to that will only be bug fixes….and that moving forward Windows will be “a service.” So really, not sure what to think…

    https://www.theverge.com/2015/5/7/8568473/windows-10-last-version-of-windows

    Thinking that Apple might still make their OS and still have desktops and laptops, but perhaps stop making a MacPro and consider the iMac the pro line. But i’m no soothsayer. Who would have thought they’d kill the headphone port? And give us really small earbuds that we have even more chances to lose…one at a time?

    Shane
    Little Frog Post
    Read my blog, Little Frog in High Def

  • Misha Aranyshev

    September 8, 2016 at 10:58 pm

    The curious thing is that Thunderbolt2 devices seems to work on Thunderbolt3 motherboard Hackintoshes via a TB3-to-TB2 adapters.

  • Michael Gissing

    September 8, 2016 at 11:49 pm

    I have a Win 10TB3 Mobo and an adapter but it didn’t work with my CFast card reader which is TB2. I think the adapters don’t work with TB2 devices that need power via the TB cable. I’m hoping a powered hard drive works.

  • Michael Gissing

    September 8, 2016 at 11:53 pm

    On topic, I have read nothing about the event but the lack of chatter leads me to think there was nothing for ‘pros’ whatever that means now days. I really don’t need to be keeping an eye on Apple any more.

    And after a couple of weeks teching a show in Edinburgh Fringe I can tell you that the humble mini headphone jack was the only reliable way to get backing tracks into a variety of stage mixers. Many acts used their phone to play backing tracks. I hope they knew how to turn their phones to Airplane mode to stop it ringing or giving txt notifications mid show.

  • Tim Wilson

    September 9, 2016 at 12:04 am

    [Shane Ross] “Microsoft announced that Windows 10 will be the last version of that OS they release, and all updates to that will only be bug fixes….and that moving forward Windows will be “a service.” So really, not sure what to think…”

    The thing that The Verge missed (unusual for them — they’re frequently the ONLY ones who understand what’s what) is that Apple did this a loooong time ago, and they too did it with number 10.

    Quick! How many years for OS X?

    Answer: Fif. Teen. Years. Fifteen! It was introduced in 2001. In fact, I had actually started on an article for the COW in 2011, called “X Years of OS X”, but you know what? I couldn’t care enough to finish it. LOL Not because I didn’t care about Apple (I was still a customer then), but because really, truly, NOBODY cared. Look around the web. I defy you to find that ANYBODY wrote about this at the time.

    And 2011 feels like a lot longer than five years ago. Hell, this time in 2011, we were only a couple of months into FCPX. LOL Seems like muuuuuuch longer than five years ago.

    My point being that you can’t buy the Mac OS anymore. It’s just there. When there’s a new version to download, you download it. The only reason there’s a name for it (Sierra is a good name for once) is because some hardware won’t run it and such, there are some outlying compatibility issues, but really, you don’t NEED to know the name of your computer OS any more than you need to know the name of the OS of your smart TV, your Kindle, or your car. What’s that you say, there’s a software or firmware update? Sure, why not.

    Microsoft is just in the uncomfortable position of having hundreds of millions of customers who demand accountability, transparency, and long-term road maps. LOL Apple doesn’t know anything about that. Apple customers don’t care enough to have made it a priority either, so this conversation LOOKS alien, when really, it’s not at all. Apple just never bothered to HAVE that conversation, because really, talking to customers about plans is just so…so…..Microsoft. Gross.

    Don’t forget: Steve Jobs explicitly, publicly, and repeatedly blamed the stupidity of everybody else’s products on the fact that those other companies care what customers think. Always a mistake, he said. Always. And he wasn’t being facetious. Try to argue against that with actual business case studies. You can’t.

    Conversely, the most communicative, accountable, transparent company? Find me somebody who does better than Microsoft. You can’t. And how much does it make you love them? More than zero?

    btw, Windows 10 as a thing: support goes through 2025. SEE? HOW HARD IS THAT? IT’S NOT HARD. lol

    But caring what customers think is always a mistake, so Apple’s never going to make the mistake of speaking this sort of thing aloud.

    Anyway, I’m with you 100%. Whatever else Apple has been trying to teach its customers, its that Apple can only be trusted to look after its own interests. It’s been working for Apple, it’s been working for most of its customers most of the time, but anybody who needs to COUNT on Apple should do what you’re doing, and simply make plans without them.

  • David Mathis

    September 9, 2016 at 1:23 am

    I was hoping for some announcement regarding a Final Cut Pro update. All that I see is new iPhone, like whatever. Apple is about as transparent as politicians in my opinion. LOL

  • Robin S. kurz

    September 9, 2016 at 6:59 am
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