Signs of the times?

[James Culbertson]

Portlandia skit?

[Bill Davis]

Andy,

I just meant that back in the era where equipment and expertise was much harder to find, the cost of producing something at this level of quality was beyond most folk. Consider the “custom soundtrack” alone. Without today’s “drag and drop” easy auto tune and on-demand file based music assembly programs – the custom song recording alone would have been a daunting task. Now, not so much.

Not long ago, any client asking for something this sophisticated (a fully realized music video w/custom score) wasnt very reasonable in the modest budget space. Today it’s obviously possible for the smaller budget producer with the right skill set.

I posted it because I enjoyed it too.

I’m pleased the reaction here wasn’t how the “Jimmy with a camcorder” types are killing the perceived value of the craft – but instead that “Doug with a DSLR” Is OK if the work itself holds up.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

[Scott Witthaus]

Lots of fun!

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter

[Bobby Mosca]

I get what you’re saying, Bill. Not long ago no one would have spent the time, money and effort to put together something so silly. There also wouldn’t have been a good place to put it where anyone would see it.

Personally, it’s cringe-enducing. It’s just SO CHEESY! It’s almost embarrassing to watch. But give me a Saturday afternoon with some good friends and some top shelf stuff, and I’d have a blast doing something this ridiculous. You see a lot of this coming from college kids these days, and the cost isn’t just low, it’s zero in a lot of cases.

Truth is, it’s fun to let fly. I’m sure there were plenty of people talking about how terrible a lot of production will be when the cost of all this falls, and they are absolutely right. There is a lot of garbage out there, but that isn’t new, and doesn’t even need to be cheap (Batman Forever). Maybe one or two great ideas will come out of these absurd little videos, and we’re all better off for it.

But yeah. Hard to watch. Just saying.

[Aindreas Gallagher]

there has to be a funny point that 12 people in a greenhouse today can be, for a bit, as vertically integrated as warner brothers was in the the thirties –

they actually kind of do have the definition control of, for pennies, state of the art production, distribution and global mass exhibition.
or at least they did for the afternoon they decided they wanted it. someone in iceland probably watched that.

I personally prefer the greatest commercial ever made myself: https://www.youtube.com/watch?v=q-RLqLx1iYI

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

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