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scary thought
I don’t even want to consider the possibility of this.
https://wallstcheatsheet.com/stocks/would-apple-buy-adobe.html/
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14 Replies
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Please no.
Welcome to Applobe CS7.8.21.2.4 with removed support for external device capture, no timeline, no external monitoring and no backwards compatability with any adobe products. And auto save. And all previous products are now discontinued.
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I have absolutely no idea why people bother writing these speculative articles. Actually I do, it's so that they get hits on their website. Other than that they serve no purpose. There is no suggestion whatsoever from Apple or Adobe that this would ever happen. In fact it almost certainly wouldn't, given the two companies' recent history.
Even if Apple wanted to buy, why on earth would Adobe sell? The two companies have competing products, and frankly Adobe are winning the battle amongst content creators by a long way thanks mainly to Photoshop but also lately to After Effects and Premiere Pro as well.
And supposing Adobe did want to sell, I don't think Apple would consider buying anyway, regardless of the politics between the two companies. Apple know they don't need to be the ones providing content creation software anymore - people design things to be consumed on their iProducts. These days when Apple do decide to provide the software platform for creators they build it themselves (see FCP-X).
There was a similar article doing the rounds the other day that speculated that Dell could build a 'new and improved' Mac Pro if only Apple would let them. Exciting as that might sound it's not going to happen and it serves only to confuse the issues surrounding the (probably non-existent) future of the Mac Pro. I suppose it's a bit late to ask that journalists exercise a little more common sense and responsibility!
Alex Elkins
Twitter: @postbluetv
http://www.postblue.tv
Post Blue showreel
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Bwahahahahahahahahah…..
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Just correcting some odd formatting that occurred when I first posted this…
I have absolutely no idea why people bother writing these speculative articles. Actually I do, it’s so that they get hits on their website. Other than that they serve no purpose. There is no suggestion whatsoever from Apple or Adobe that this would ever happen. In fact it almost certainly wouldn’t, given the two companies’ recent history.
Even if Apple wanted to buy, why on earth would Adobe sell? The two companies have competing products, and frankly Adobe are winning the battle amongst content creators by a long way thanks mainly to Photoshop but also lately to After Effects and Premiere Pro as well.
And supposing Adobe did want to sell, I don’t think Apple would consider buying anyway, regardless of the politics between the two companies. Apple know they don’t need to be the ones providing content creation software anymore – people design things to be consumed on their iProducts. These days when Apple do decide to provide the software platform for creators they build it themselves (see FCP-X).
There was a similar article doing the rounds the other day that speculated that Dell could build a ‘new and improved’ Mac Pro if only Apple would let them. Exciting as that might sound it’s not going to happen and it serves only to confuse the issues surrounding the (probably non-existent) future of the Mac Pro. I suppose it’s a bit late to ask that journalists exercise a little more common sense and responsibility!
Alex Elkins
Twitter: @postbluetv
http://www.postblue.tv
Post Blue showreel
Latest work: Greyhounds in Motion at 500fps
My Vimeo Pro page -
In your opinion, what computer do developers want to use to create iApps?
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[Richard Herd] “In your opinion, what computer do developers want to use to create iApps?”
I’m not sure what platforms developers use or want to use as I’m not a software developer, but I’m assuming currently they’re using a mixture of Linux, OSX and Windows. I think I see where your question is leading though, and that is to say that it must make sense to develop iApps on an Apple platform. Personally I doubt Apple really cares where its apps are developed as they’re still raking in free money regardless, thanks to the App Store and iTunes. If Apple decides there’s good money to be made in selling the tools to do it (and they know a lot better than us what makes money) then they’ll build something themselves. It’s what they do!
In terms of actual content creation, as in audio and video media creation, it’s looking to me like these days Apple are quite happy to let people get on with it without them. One way or another, it’s likely that Apple will profit from it at some point if the product is at all successful via iTunes rental/purchases and the soon to appear iTV. On top of that they have FCP-X which slowly but surely will work its way into the edit suites of higher-end video creators in the same way the original FCP did, and Apple then profit again.
Alex Elkins
Twitter: @postbluetv
http://www.postblue.tv
Post Blue showreel
Latest work: Greyhounds in Motion at 500fps
My Vimeo Pro page -
Just a curious thought Alex – do you think that FCPX “slowly but surely will work its way into the edit suites of higher-end video creators in the same way the original FCP did?
From reading some of the comments from a lot of content creators, it seems that many are pretty annoyed at apple and have gone as far to purchase windows machines instead.
Wasn’t the marketplace that FCP entered a very different one, at a very different time? If apple are losing customers to avid and adobe at the moment, once adobe continues to improve a piece of software that is already better than FCPX, it would be a big ask for people to move back….Apple won people over with FCP by releasing a superior product to a marketplace that was saturated with their hardware. Next time around, will there be as many Mac Pro suites with Mac OS on?
Just some thoughts though – don’t think that I am knocking you or your opinions. I find it fascinating what apple has done in the last year, and I am really looking forward to seeing what adobe and avid do to try and wrestle control of the creative markets.iI even wonder if adobe might start partnering with a hardware supplier…
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[Tom Sefton] “Just a curious thought Alex – do you think that FCPX “slowly but surely will work its way into the edit suites of higher-end video creators in the same way the original FCP did?
I do think FCP-X will begin to regain a lot of the ground its lost, yes. Just comparing my Twitter timeline now against a few months ago I’m seeing more and more people talking about using, and often liking(!), FCP-X for certain projects. I personally don’t use it having switched from FCP7 to Media Composer, but I can see FCP-X improving to the point where people are prepared to seriously consider it again.
[Tom Sefton] “it seems that many are pretty annoyed at apple and have gone as far to purchase windows machines instead.”
I know a few people have switched to Windows, but I feel like generally the vibe is that people are, for the first time, contemplating a switch to Windows, rather than there being any kind of mass exodus of people actually switching. At least right now that’s the case. The bottom line is that lots of people like OSX more than they like Windows, and it’ll take a lot to change that.
[Tom Sefton] “Wasn’t the marketplace that FCP entered a very different one, at a very different time?”
Yes – back then Apple was a relatively small fish in a huge pond. These days Apple owns media distribution. They are the company you and I have to go through to be successful content creators. And if we’re not earning directly or indirectly via Apple now then we probably will be in a few years time. The only thing Apple doesn’t have a serious hold on is corporate video, and I’d put money on saying that that’s what FCP-X will be mainly used for in the future.
[Tom Sefton] “Apple won people over with FCP by releasing a superior product to a marketplace that was saturated with their hardware.”
I’m not sure I’d call the original release of FCP superior. It was a lot cheaper. So is FCP-X, albeit to a much lesser extent.
[Tom Sefton] “Next time around, will there be as many Mac Pro suites with Mac OS on?”
Great point, and it’s the one area where Apple may have shot themselves in the foot slightly. That said, I think Apple believe that an iMac is good enough for FCP-X (which is probably true for most users thanks to Thunderbolt). The point really is that Apple don’t need to concern themselves with the tiny minority of people who need more horsepower than a multi-core iMac with Thunderbolt can provide – and if they are concerned then they’ll release a new Mac Pro, in which case you can be damn sure the OSX loyalists on high-end Premiere and Avid suites are going to forget all about a possible switch to Windows.
[Tom Sefton] “I am really looking forward to seeing what adobe and avid do to try and wrestle control of the creative markets”
Same here. I really hope both companies come out well from the whole thing. I’m pretty sure Adobe will. Avid may need to rely a little bit on loyalty from their long-term customers if they don’t make a big enough improvement to Media Composer shortly after CS6 comes out.
Alex Elkins
Twitter: @postbluetv
http://www.postblue.tv
Post Blue showreel
Latest work: Greyhounds in Motion at 500fps
My Vimeo Pro page -
New people enter into the field starting up new businesses. When FCPX offers a good value proposition (and I think it will in the not too distant future) that will be the new and growing professional user base.
MacPros will either be updated or replaced with a new Xeon based machine. MacPros are still for sale. It’s not that the current model sells well at all. It’s that Apple is keeping the distribution channels alive for a replacement IMHO.
If you look at FCPX development it’s on a “fast track” (which brings some bumps along with it as far as QC and bugs) but they are pushing very hard. Updates have been at about a 12 week clip and of the three that have happened so far, two had significant feature additions.
If I were starting a facility (as opposed to being a lone operator) FCPX may not be in the running but this time next year may be a very different story (as I suspect).
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[Tom Sefton] “From reading some of the comments from a lot of content creators, it seems that many are pretty annoyed at apple and have gone as far to purchase windows machines instead. “
I can tell you that we currently have one Dell machine in our facility testing out CS 5.5 and will have another Windows machine in here very shortly from another manufacturer. So far so good, easy to make the switch, even our AJA Kona hardware switches from Mac to PC.
It’s honestly never been easier to work with both Mac and PC in the same shop, so we’re keeping all of our options open. I will never again be locked down to the whims of just one manufacturer, either software or hardware.
Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
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