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Say it ain’t so. Apple wouldn’t do this to us would they?
I can see discontinuing Final cut studio 7 but Mac Pros?
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12 Replies
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Well, if they stop selling pro software, why do they need to continue to make the pro hardware?
Who knows what they are thinking. Looks like they are pushing more and more towards consumer ONLY computing. Which stinks, as they revolutionized the pro market with their computers, and specifically their towers.
Shane
GETTING ORGANIZED WITH FINAL CUT PRO DVD…don’t miss it.
Read my blog, Little Frog in High Def -
Relatively to the iPad yes, the MacPro sale probably are horrific. Yet it’s at the moment a unique computer in Apple line-up. If they kill it they effectively kill an entire pro market for use of their computer.
What would make sense is transform the MacPro to a mix of a high-end iMac and an xServe. The base model could / should be base on i5/i7 CPU’s instead of Xeon for example. Boxx does it and Apple could learn a lot from them.
I would hate to have to use Windows as my primary working OS or “hack-a-mac” to make it work there.
Apple is on an all-time high and they start killing off what took them there? I don’t get it. Let’s hope this is just speculation.
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Erik Lindahl
Freecloud Post Production Services
http://www.freecloud.se -
You have to put yourself in Apple’s shoes. What makes more profit for them? Consumer products such as the iPad, iPhone, MacBook Air and iMac or The Mac Pro for a small percentage of professionals.
Steve Eisen
Eisen Video Productions
Vice President
Chicago Final Cut Pro Users Group -
Why would it kill the pro market? Thunderbolt makes anything possible on an iMac.
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Because many of us need a box in a machine room that can take PCIe cards and grunty graphics cards. The MacPro ideally shpuld have more than 4 PCIe slots or at least had esata on the motherboard like most manufacturers have had for five years.
Thunderbolt has great promise but professionals need working solutions now and orderly transitions. Apple makes me nervous and with both FCPX and this, I am wondering why I am buying a Mac PC for twice the price when I no longer trust or need their software.
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[Steve Eisen] “You have to put yourself in Apple’s shoes. What makes more profit for them? Consumer products such as the iPad, iPhone, MacBook Air and iMac or The Mac Pro for a small percentage of professionals.”
With that mind SONY, Canon and PANASONIC would stop making professional cameras, labs would stop researching about cancer or HIV and turn to cosmetics or shampoos down and the NASA would fire everybody and shut down. If we are technologically where we are in 2011 is because the research for professional applications.
If Apple has reached the place hi got is because one time was a company commited with professional and for the professional that against all the odds supported the brand. If ever Apple had no reasons to abandon the professional is now.
rafael -
[Michael Gissing] ” Because many of us need a box in a machine room that can take PCIe cards and grunty graphics cards. The MacPro ideally shpuld have more than 4 PCIe slots or at least had esata on the motherboard like most manufacturers have had for five years.”
External device connected by ThunderBolt can help solve those problems. Heck, MAXX Digital already sells a Red Rocket card in an external case that connects to a laptop via the ExpressCard slot.
I like the idea of gear becoming more modular. I’d rather have the same ThunderBolot I/O box from Blackmagic work on my desktop and laptop than have to buy an I/O card for the desktop and a separate, external I/O device for the laptop. GPU support for Macs typically sucks because the market for it so small (only MP users) but imagine how it might open up if you could upgrade the video card of any Mac by using an external PCI box connected via ThunderBolt?
There’s certainly a way to leave the tower form factor w/o sacrificing ‘tower power’ but the question is whether or not Apple will do it? Always advancing technology let off the shelf towers largely push out ‘big iron’ like SGI and maybe it
-Andrew
3.2GHz 8-core, FCP 6.0.4, 10.5.5
Blackmagic Multibridge Eclipse (6.8.1) -
These articles seem to crop up every time any Apple product starts getting long-in-the-tooth. The Mac Mini is dead, Apple TV to be dismantled, Apple selling off the pro apps division, iPod classic to be dropped…et cetera, et cetera. All lines I’ve heard in the last 3 years. People get worried because Apple doesn’t tell us where it’s headed and sometimes lets products linger longer than expected.
On the other hand, the line of thinking makes sense for killing off the Mac Pro. In so far as Apple makes the majority of its profits from consumer deviecs – iMac, iPhone, iPod, iPad. Further, Apples shuttering of many “pro” aspects (Shake, Final Cut Studio, Final Cut Server, XServe, etc.) leads one to believe the Mac Pro may be next. However, Steve Jobs did say at All Things D a couple years ago that while the general trend of computing is moving towards more light-weight, energy efficient machines (much like the auto industry’s move to fuel-efficient vehicles) there will probably always be a demand for “trucks.” I can only assume that in the back of his mind he had the Mac Pro (and maybe the MacBook Pro) listed in his “truck” category. They are heavy-duty machines that are capable of heavy lifting on a scale that a MacBook Air or iMac can’t compete with. I would be very surprised if Apple really did kill off its Mac Pro line. It’s Apple’s “truck” line…unless they are tired of making gas guzzlers…
My $.02
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A lot of people saw this coming, since FCP-X made its debut.
For Apple’s future road map it makes perfect sense.
But I don’t have to like it.
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Funny, I thought Apple’s own designers used Mac Pros for creating their products…
While I generally take these rumors with a grain of salt, I do hope that Apple does not choose to pander exclusively to the content consumers (the iOS crowd) and lose all consideration for the creators of the said content.
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DK Davis / Editor/ Post Super
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