In general: The faster the motion (camera and/or moving object) the stronger the jello-effect. So avoiding fast pans and/or shooting fast-moving objects reduces rolling-shutter effects.
There’s an excellent article about that issue:
https://dvxuser.com/jason/CMOS-CCD/
Same thing wih shutterspeed (but in “reverse”): The slower the shutterspeed, the stronger the jello-effect. So when shooting with high shutterspeeds you’ll notice less rolling-shutter effects. The problem here is that with higher shutterspeeds you might get strobing motion because of the lack of motion-blur.
You shurely know the rule of thumb: Shutterspeed = 2 x fps
With that, you’ll get the “normal” amount of motion-blur.
When having to deal with the jello-effect, there are two plugins that might help:
https://www.thefoundry.co.uk/products/rollingshutter/
https://www.prodad.com/home/products/videostabilizing/300391667,l-us.xhtml
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