-
Risk and failure
-
[Matt Callac] “Quite frankly I just don’t understand the sense of urgency to make a decisions right this minute to move to adobe or avid.”
My point is that Apple clearly don’t have the ability to “put their house in order” in any very short timescale. It is hard for me to credit that they will have a genuinely appealing product (appealing to the industry at large – I like it already, but that’s not enough) within anything less than a year. “Right this minute”, no – “within the next twelve months”, surely yes.
[Matt Callac] “So adobe will end up with more users, but really won’t be selling that much more software.”
If you are an Adobe user I’m sure you can’t be unaware that their business model is built on charging healthy amounts for upgrades – I have no doubt this model works pretty well for them.
Simon Ubsdell
Director/Editor/Writer
http://www.tokyo-uk.com -
[Aindreas Gallagher] “one more time: the guy who engineered FCP for six years at apple and was there for the ramp up to FCPX, has just said the following:
from his piece on his blog: https://sachin.posterous.com/why-apple-built-final-cut-pro-x“Apple doesn’t care about the pro space ”
“The pro market is too small for Apple to care about it.””
The argument he advances is only sufficient to justify a belief that Apple does not care exclusively about the pro market.
—
Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
-
ah gimme a break.
“Apple doesn’t care about the pro space ”“The pro market is too small for Apple to care about it.”
They Don’t Care About The Market We Comprise. They Are Not Qualified Statements. Expecting To Get Software To Meet Your Needs From A Vendor Who Doesn’t Care About Your Market Is A Problematic Position.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Simon Ubsdell] ”
If you are an Adobe user I’m sure you can’t be unaware that their business model is built on charging healthy amounts for upgrades – I have no doubt this model works pretty well for them.”yep. that’s why I was at CS2 for so long and just now went to CS5 (and they threw in 5.5 upgrade for free since we bought just before the release).
-mattyc
-
Compare that to Adobe’s stance…”Adobe Premiere Pro, designed by PROs for PROs.
Editor/Videographer
-
Chris,
You are a bulldog, I give you that. It’s quite possible, in the long run, your arguments will prove correct. The one rather major issue you seem to keep ignoring is the short term: the EOL for FCS. Had Apple released FCPx concurrently with retaining support of FCP7 there would have not been an uproar. It’s that simple. We are asked to assume, as you have, that eventually FCPx will become a professional program, as it decidedly was not as shipped. One year ago, when first hearing about this “major upgrade” I’d be curious as to your assumptions. Would you have assumed Apple would make a major PR and possibly strategic mistake releasing this product as they have? Would yo have argued as doggedly that Apple would not let us down?Also, the argument using the initial release of an incomplete product as FCP1 certainly was does not hold water. As the systems we were using at the time, Avid, Media 100, Premiere etc. were not discontinued as we waited for FCP to mature and catch on. I know that may seem a silly comparison, but it’s true. My department continued using Media 100s, while testing FCP and when we deemed it proper, we made the switch. If it had not lived up to expectations would would not have switched, simple as that. You Apple optimists are asking everyone to assume FCPx will be supported properly, and that third party will come along. In the meantime Avid and Adobe are charging hard to grab a significant portion of the market. What happens if they grab enough that both Apple and third parties decide it’s not worth pursuing this new model? You know all this uncertainty (which business hates) could have been avoided. Apple knew it too – which is why I have lost a considerable amount of faith in them as my professional editing tool provider.
Jim Carey
Director of Video, Radical Entertainment
linkedin: https://ca.linkedin.com/in/jcarey256
mobygames: https://www.mobygames.com/developer/sheet/view/developerId,17212/ -
Guess I’m just having a problem seeing the “hilarious” in all this.
Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv -
[David Roth Weiss] “If you want to be ignored get yourself a cat.”
David, you have obviously never owned a Siamese.
😉
-
[Chris Kenny] “Some people have bought into an elaborate narrative of Apple abandoning the pro market, but the actual evidence that supposedly supports this narrative is fairly weak.”
Not abandoning the pro market, Chris — either not understanding it, or not caring it about. Either is bad. Many people feel this way and may switch platforms as a result.
And fairly weak evidence? Really?
Shake, Color, DVD Studio Pro, Soundtrack Pro, Cinema Tools, Xserve, Final Cut Server?
The sudden EOL of FCP7 — with no new product that can read its project files, and the stated suggestion that there will be no migration tool?
The fact that Apple didn’t bring more third-party developers on board before the FCPX launch?
The lack of proper video monitoring?
The fact that Apple allowed rumors of the vaporware Phenomenon compositing project to persist for years?
The fact that DVDSP never got Blu-ray?
The fact that the Mac Pro line has gone for over a year without an update twice since 2008?
The fact that Apple has basically ended NVIDIA support at exactly the time that Autodesk and DaVinci really began relying on it?
The fact that Apple has essentially sidestepped the VARs that supply many pro’s studios?
The fact that Apple removed ExpressCard 34 from the MBP 15″ in place of a memory card reader?
Goofy little things like glossy displays instead of matte?
There is no one huge problem (aside from legacy project support, which I think is a far bigger deal for far more post facilities than you’re considering), but there are plenty of little ones.
[Chris Kenny] “It’s not like the next 12 months are a unique “open enrollment” period where users can switch NLEs.”
Actually, it is. Apple has ended forward compatibility with legacy FCP projects. For all FCP7 users, their next NLE — no matter who the developer is — will be a migration.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Matt Callac] “Call me old fashioned, but I’ve never done an upgrade to machines that I’m using to make money for a business till the software or OS has been out for at least 6 months (though typically a year.). 2 months ago I finally took our machines up to snow leopard. Quite frankly I just don’t understand the sense of urgency to make a decisions right this minute to move to adobe or avid.”
How long will it take you to feel comfortable with FCPX, if and when it becomes feature-complete? How do you feel about the fact that Avid and Adobe have older, longer-tested code bases?
I think that relatively few people are actually jumping ship this week. I think most people are still working on FCP7 today, because as Chris correctly pointed out, FCP7 installs haven’t self-destructed.
That said, why not start to test the waters with other platforms? FCPX is not an upgrade to FCP7, and project legacy is no longer a selling point for the Final Cut platform. If you are an FCP user, your next NLE software will be a migration, no matter who the developer is, so doesn’t it make sense to consider all the options?
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events
Reply to this Discussion! Login or Sign Up