Had a very similar situation a few years ago for a “green” contest, but Honda supplied a RED Prius for the shoot. It took a couple of weeks of rotoscoping to change it to the legal Honda paint chip colour. Depending on the complexity of the shot… specular highlights, motion, dust, reflections, the tail-lights (which you might recall are also red) the color transform is neither simple nor straightforward to achieve at a cinematic quality level.
Down and dirty? You could try to qualify as much of the car as you can with a node tree (if required) that generates an alpha, then combine that with either a hue vs. hue curve, or an overall hue/phase shift on a parallel node. You may need to generate a travelling matte with a more sophisticated compositing application, because that is what you are doing. Its not, strictly speaking, exclusively a “grading” operation.
jPo
You mean “Old Ben”? Ben Kenobi?