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Re: After a year has perception of FCPX changed?
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[Bill Davis] “they have a zillion hours of reality TV “
And edited in Avid!
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[Jeremy Garchow]
I can understand the suspicion, but it’s more of a public relations type of problem at this point.
(EDIT)
Well, you can’t have it both ways. Which is it?W are discussing this in the context of peoples’ perception about FCPX, so yes it is mainly a PR issue.
I don’t want or expect Apple to be forthcoming with anything other than a brief roadmap of their software and hardware products, but I do expect them to engage fully with professional customers. And by professional, I mean everyone who uses their PRO products at whatever level. They certainly should have a presence at trade shows, and they should do a whole lot more online, creating something with substance, not just make a few marketing films telling us how wonderful their products are.
How difficult is it for their product managers to communicate via email with users? Not very. I get regular emails from Adobe and Avid, plus many Adobe guys frequent this and other forums to answer questions in a grown-up civilised manner without giving away secrets. They even host free webinars offering help and advice with direct access to the team.
Surely, in this day and age a little communication is a the least a customer can expect from a company like Apple. Maybe there’s an ap for that…
Liam Hall
Director/DoP/Editor
http://www.liamhall.net -
[Clint Wardlow] “Yet all of these things that you mention do tell a traditional linear story of sorts. They provide a storyline that progresses from A to B (pre-planned or not).”
A quick bone to pick but not too seriously…
All stories proceed linearly (traditional and avante garde). Non-linear diegesis is a metaphor for complexity in the narrative that forces the audience to use their intelligence and memory, but the playback of the narrative must proceed linearly. That is, even if the tape is cut (like the beatles did famously) and stitched back together randomly, during playback it proceeds linearly.In any case, X handles well the construction of any narrative. The databasiness gives the editor more “non-linear-ness.”
Oh yeah, “P” turns off the magnetism and puts X in “place” mode.
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[Richard Herd] “All stories proceed linearly (traditional and avante garde). Non-linear diegesis is a metaphor for complexity in the narrative that forces the audience to use their intelligence and memory, but the playback of the narrative must proceed linearly. That is, even if the tape is cut (like the beatles did famously) and stitched back together randomly, during playback it proceeds linearly.
In any case, X handles well the construction of any narrative. The databasiness gives the editor more “non-linear-ness.”
Oh yeah, “P” turns off the magnetism and puts X in “place” mo”
Well said!
Steve Connor
“Sometimes it’s fun to poke an angry bear with a stickl”
Adrenalin Television -
[Liam Hall] “I don’t want or expect Apple to be forthcoming with anything other than a brief roadmap of their software and hardware products, but I do expect them to engage fully with professional customers. And by professional, I mean everyone who uses their PRO products at whatever level. They certainly should have a presence at trade shows, and they should do a whole lot more online, creating something with substance, not just make a few marketing films telling us how wonderful their products are.
How difficult is it for their product managers to communicate via email with users? Not very. I get regular emails from Adobe and Avid, plus many Adobe guys frequent this and other forums to answer questions in a grown-up civilised manner without giving away secrets. They even host free webinars offering help and advice with direct access to the team.
Surely, in this day and age a little communication is a the least a customer can expect from a company like Apple. Maybe there’s an ap for that…”
There’s no question that Adobe’s communication style is top notch. They are out there, listening.
Apple does things differently.
If the end of FCS has thrown people for a loop, then there’s plenty of options out there.
In this regard, nothing has changed from Apple, other than they actually released a potential software “roadmap” and have so far delivered on it. People that have submitted bug reports to Apple have received actual responses asking for more information.
So maybe, Apple’s style isn’t what you want anymore. That’s totally fine. There’s a multitude of PC companies that will gladly help you purchase a computer, and do it with a smile, as well as NLE companies that have a public online presence.
Curious, but have you contacted Apple support about FCPX problems? What was your experience?
Jeremy
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[Richard Herd] “A quick bone to pick but not too seriously…
All stories proceed linearly (traditional and avante garde). Non-linear diegesis is a metaphor for complexity in the narrative that forces the audience to use their intelligence and memory, but the playback of the narrative must proceed linearly. That is, even if the tape is cut (like the beatles did famously) and stitched back together randomly, during playback it proceeds linearly.”That is because it is how we experience time. In a linear fashion…so really, unless you magically transport your film to another dimension…it is the only way we can experience anything.
However, when I speak of linear narrative, I speak of classical story structure. When you look at the films of say Stan Brakhage, they eschew this kind of storytelling, often using film scratches and bizarre emulution effects to achieve a mood or emotion. But just try to write a summary of what such a film is about and you’ll understand what I mean by linear narrative.
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[Jeremy Garchow] “If the end of FCS has thrown people for a loop, then there’s plenty of options out there.
In this regard, nothing has changed from Apple, other than they actually released a potential software “roadmap” and have so far delivered on it. People that have submitted bug reports to Apple have received actual responses asking for more information.
So maybe, Apple’s style isn’t what you want anymore. That’s totally fine. There’s a multitude of PC companies that will gladly help you purchase a computer, and do it with a smile, as well as NLE companies that have a public online presence.”
Well, this is where a lot of pros felt they were thrown under the bus by Apple. They invested time and lot of money built on the FCS studio paradigm only to have it EOLed with little warning. This does not bolster confidence, especially when you need to invest heavy dollars on hardware and software. So I can see where the trust issue is a factor.
That is where Apple needs to do most of its PR work. To get rid of this perception (right or wrong) that Apple will uncermoniously dump a product that folks have invested into and on which their business depends.
A prime example of this is the way they have handled publicity on where they are going with the Mac Pro. No one really knows what Apple is going to do. Or if they are going to support power computing anymore. We can only make guesses.
But a shop planning a future business model might feel a little leary investing lots of dollars if they feel they will remain in a constant state of uncertainty what Apple is going to do next.
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[Jeremy Garchow] “So maybe, Apple’s style isn’t what you want anymore. That’s totally fine. There’s a multitude of PC companies that will gladly help you purchase a computer, and do it with a smile, as well as NLE companies that have a public online presence.
Curious, but have you contacted Apple support about FCPX problems? What was your experience?
“Firstly, just so you understand where I coming from, I’d rather eat my own arm than buy a PC.
Second, as for Apple doing things differently, well yes they do. In that regard they remind me of one of my old clients, Kodak…
In seriousness though Jeremy, as has been mentioned already, we have seen some chinks in Apple’s communication strategy lately and they have delivered on the roadmap they set out in terms of updates to FCPX. If they could continue to open up just a little more I’d be happy.
FYI I’ve contacted Apple many times in the past, customer service has always been first class. I’ve never needed to contact them about FCPX though – I’ve usually found the answer to my question here or on Lynda or somewhere else. Maybe I should send them a note about how I feel about Events or In and outs just to see what they say!
Liam Hall
Director/DoP/Editor
http://www.liamhall.net -
[Richard Herd] “All stories proceed linearly (traditional and avante garde). Non-linear diegesis is a metaphor for complexity in the narrative that forces the audience to use their intelligence and memory, but the playback of the narrative must proceed linearly. That is, even if the tape is cut (like the beatles did famously) and stitched back together randomly, during playback it proceeds linearly.”
Not necessarily. Sounds like you haven’t done much work with interactive or multi-channel video production. There’s more possibility than you’re imagining. This is especially true in the world of art, museum installation, and experimental filmmaking. It’s a very rich field with many innovative examples:
https://www.youtube.com/watch?v=CRszAGAXDY8[Richard Herd] “In any case, X handles well the construction of any narrative. The databasiness gives the editor more “non-linear-ness.” “
Which is unfortunately undermined by the single-track UI which is locked to relative time.
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David Lawrence
art~media~design~research
propaganda.com
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[David Lawrence] “[Richard Herd] “All stories proceed linearly (traditional and avante garde). Non-linear diegesis is a metaphor for complexity in the narrative that forces the audience to use their intelligence and memory, but the playback of the narrative must proceed linearly. That is, even if the tape is cut (like the beatles did famously) and stitched back together randomly, during playback it proceeds linearly.”
Not necessarily. Sounds like you haven’t done much work with interactive or multi-channel video production. There’s more possibility than you’re imagining. This is especially true in the world of art, museum installation, and experimental filmmaking. It’s a very rich field with many innovative examples:”
Couldn’t have said it better.
[David Lawrence] “Which is unfortunately undermined by the single-track UI which is locked to relative time.”
And that’s what worries me.
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