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Quicktime changes the aspect ratio on it’s own
When you are exporting out a Quicktime movie to 720×480 via Quicktime Export, it will change the aspect ratio and size to 640×480. This has been quite a headache trying to get it to export out at 720×480.
The settings we were using were the NTSC 720×480 4:3 size settings.
We finally exported out using the ‘custom’ size setting and manually typed in 720×480. This worked great.
As much as this is a solution for people looking for an answer to getting their movie out at 720×480, it’s also a question as to why quicktime does this.
I understand that it is probably compromising for the square vs rectangular pixels, but how does this automatic change affect other things, like when we bring the file into dvd studio pro, or want to stream it out to a tv?
Any explanations would be greatly appreciated.