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Provacative: Michael Cioni at NAB 2017 – “Do I have Stockholm Syndrome with Apple?”
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> And the idea of jumping ship was made easier when Adobe fully developed it’s platform agnostic creative suite.<
In being agnostic, it doesn’t take advantage of a lot of OS X specific APIs, like FCP X does. I think software written with the OS in mind, no matter the OS, work better than software that tries to be platform agnostic.
I never felt the nMP was a failure. I’ve used several over the past few years and had no problems with it. It wasn’t made upgradable, and that puzzled me, because the whole thing seemed modular based on their initial unveiling.
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I watched the video. I do not see the comparison to Stockholm Syndrome as valid but it is a good headline. What I see is best described in Johnathan Haidt’s book “The Happiness Hypothesis..” where he describes our thought processes via the metaphor of the elephant and the rider. The elephant is our largely sub conscious emotional response and the rider is our conscious rational explainer. Clearly Michael has an emotional attachment to Apple products – perfectly valid as he explains his history and he clearly acknowledges that. So his rider is using logic to explain what he wants to have happen (well what his elephant wants).
His reasons can be analyzed but at the end of the day his actions speak loudest. His use of Apple products is in a constant downward slope. He shows that in graphs clearly and explains why very well. Yet he wants Apple to rise to the occasion in spite of voting with his money to reduce Apple in his version of a pro environment. I too faced the same decision processes and have now reduced my use of Apple products to near zero. So I got to the bottom of the curve faster without the emotional attachment as I have never been Apple exclusive. I’ve always had multiple hardware platforms and OSs so I have no dominant loyalty to any of them. Interestingly he talked about the 2009 Nehalem MacPro as being the pinnacle of technical achievement for Apple. It’s the machine I still have in the rack although it gets almost no usage anymore but it is there when I need it for old Legend jobs which still outnumber X jobs significantly in my area. I think he was wrong however to see that as the pivot point. Hardware matters but I see the software decisions as being the pivot and the release of X was the major pivot point I suspect for most of us not hardware. Now that X’s software dev has reached a point where it is a valid choice in the environment Cioni talks about, the hardware issue is now significant.
Interestingly he sees ProRes and Thunderbolt3 as reasons to have faith in Apple. I’m seeing push back against quicktime and ProRes. It is certainly one of the many acceptable delivery codecs but what broadcasters accept is expanding. I see mxf based codecs as totally comparable but being open and not reliant on Apple software, so I think ProRes will decline as a camera and delivery codec. Not a reasonable reason to stick with Apple. Thunderbolt 3 is important but the PC world is ahead of Apple so again I see no reason to see this tech as significant as it simply isn’t a delineator, except without it, Apple are dead so I think all Michael can really say is it is a reason to stay. I don’t see it as a reason to move back to Apple. And Apple speak from executives is also not a good basis for rational business decisions but it does scratch Cioni’s elephant.
I didn’t hear any compelling reasons to consider a purchase of any Apple hardware or software now or soon. I will always keep an open mind as I simply don’t care about emotional reasons to chose a companies product other than a careful balanced view of how they view their interests and whether that lines up with mine. And if they will be around and on the same page as me for the time I require.
So no to Stockholm Syndrome but yes to a valiant attempt to rationalising his emotions – and they matter so I’m not being dismissive.
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[Tim Wilson] “Fair enough. I hope your reference to (me?) “shouting at you” is a simile and doesn’t reflect what you feel I was actually doing. I thought I was being uncharacteristically calm…but since I’m so rarely calm, I don’t know exactly what that’s like. ???? Apologies nonetheless.”
No apology required Tim, I was referring to the OP “shouting” at Doug
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Tim –
First let me apologize for my last posting. Good for a bar, not right for the Cow.
But then this –
[Tim Wilson] “That said, “Stockholm Syndrome” has been used in relation to Apple customers for YEARS. The first reference I can find in a speedy search is from 2007, Do Apple Users Just Have Stockholm Syndrome, by Jacob Rosenberg. He’s the head of Infrastructure Engineering at Bloomberg, and asking the same kinds of questions that Michael is asking, for the same reasons, with 2 additional notes.”
This misuse doesn’t make it right. And I’m not objecting on PC grounds but rather on linguistic ones. Stockholm Syndrome is NOT the same as being in a bad relationship, which is what Cioni is talking about. What distinguishes the syndrome is the mystery of an abductee falling in love with their abductor and the initial coercion is central to the phrase. Physically abusive relationships can fall under this heading, because of the coercive effect of the abuse. Using pyscho babble to raise a simple lover’s complaint into a tragedy in 4 acts distorts meaning. It’s not Der Ring des Nibelungen, it’s a country song -you gave your heart to a cheatin’ sort of guy, and you regret it but your still waiting near the phone on a Friday nite. And all the rationalizations that Cioni comes up with should be heard with fiddle and pedal steel in the background.
Herb Sevush
Zebra Productions
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nothin\’ attached to nothin\’
\”Deciding the spine is the process of editing\” F. Bieberkopf -
The appropriate hat for the occasion:
https://throwboy.com/products/make-apple-great-again-hat
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
I wonder if you’d get punched if you wore that into an Apple store.
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One of the things that puzzled me about this interesting presentation was that Cioni talks about ProRes as though DNxHD never existed.
DNxHD was first supported in Avid DS Nitris (Sept 2004), then Avid Media Composer Adrenaline with the DNxcel option (Dec 2004) and finally by Avid Symphony Nitris (Dec 2005).
ProRes was introduced in 2007.
Simon Ubsdell
tokyo productions
hawaiki -
“It’s like you’re living in a big apartment building and there’s a cool party going on in the penthouse,” he says. “They’ve got mixologists and craft beers and craft whiskeys. Apple is you showing up four hours into the party and trying to sell cans of Bud Light.”
From this interesting article about a side of Apple’s business that doesn’t directly relate to us here, although maybe it does indirectly:
https://backchannel.com/apple-is-losing-its-shine-in-china-9f12a9626312
Simon Ubsdell
tokyo productions
hawaiki -
And Dnx is able to be wrapped in QT or mxf. So much more versatile and covers all the same range of ProRes flavours. I would be surprised if they are really uniquely different codecs under the hood.
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[Michael Gissing] “And Dnx is able to be wrapped in QT or mxf. “
So is ProRes.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com
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