Pro Video Formats Update!

[Scott Witthaus]

[Andrew Kimery] “For example, you can use AMA to create links to your tapeless media so you can do an offline/online workflow.”

Andrew – Are you using AMA for “heavy lifting” editing or just preview and selection and then transcode from there? Last time I looked at AMA, many Avid folks themselves said it was best used for selection, not heavy editing. That was a couple years ago, however.

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter

[Andrew Kimery]

[Scott Witthaus] “Andrew – Are you using AMA for “heavy lifting” editing or just preview and selection and then transcode from there? Last time I looked at AMA, many Avid folks themselves said it was best used for selection, not heavy editing. That was a couple years ago, however.
“

Sorry, I wasn’t clear. I haven’t use AMA for actual editing, just as a way to facilitate an offline/online workflow using tapeless media. So AMA link to raw media, transcode into offline codec, edit, and then re-link to raw media via AMA, transcode into online codec once the edit is locked.

I know Avid has done a lot to improve AMA reliability in the last couple of versions, but I just haven’t experimented with it.

[Scott Witthaus]

[Andrew Kimery] “I know Avid has done a lot to improve AMA reliability in the last couple of versions, but I just haven’t experimented with it.”

Thanks Andrew. I agree and, like you, it’s been a while.

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter