-
Pro apps, FCPx and Apple priorities. Now You get it?
-
[Andree Franks] “Well there was the super meet, no? Which they did say it was pro.”
Which is a good example of their botched marketing. They did no follow up. It’s as if they saw the reaction and decided to release quietly since they realized it wasn’t ready as a pro app.
[Andree Franks] “Please don’t say that look at MobileMe!”
It’s the one other thing they botched.
Rumor has it that Jobs response to the botched release of FCPX rivals his response to the MobileMe roll out.
[Andree Franks] “FCPX was released to early do to the market and users demand… and the finished version would have been the killer pro app.”
Given its early release the finished version may yet be the killer pro app. That coupled with pulling FCS left no interim transition though. Facilities may need to expand. Facilities need to be assured FCPX will be a Pro App with at least a general roadmap.
[Andree Franks] “Apple is going to show us the big 4uck you finger and make it for the future Spielberg’s and DSLR gorilla film makers.”
No pointed finger at all. I think that’s Apple’s broad scope. Speillberg and gorilla filmmakers and even in house corporate. I think they felt they needed to start over using their GUI design knowledge they didn’t have 10 years ago or more like 15 or 16 years ago since I think Ubilos started KeyGrip at Macromedia around 1995 and took a few years before Macromedia showed it.
From some of the past interviews I’ve read with Ubilos, he does like to use hindsight and do things differently. I remember reading an interview a long time ago in which how he’d do the original Adobe Premiere (which was also his) differently. It may be that he’s learned a lot about GUI design since coming to Apple.
-
understood. it seems like it would meet my needs for the time being since i’m using an external esata raid now.
OSX 10.5.8; MacBookPro4,1 Intel Core 2 Duo 2.5 GHz MacPro4,1 2.66GHz 8 core 12gigs of ram. GPU: Nvidia Geoforce GT120 with Vram 512. OS X 10.6.x; Camcorders: Sony Z7U, Canon HV30/40, Sony vx2000/PD170; FCP 6 certified; write professionally for a variety of media; teach video production in L.A.
-
[John-Michael Seng-Wheeler] “That’s exactly it. That’s exactly what apple expects you to do. That’s the only display apple offers. if you want an apple display (and most apple consumers seem to.) this is what you buy.”
You must be in a different economy. Outside of MacPros, most headless Mac I see have non Mac monitors. Most people aren’t spending $1000 on a monitor for their $599/$699 MacMini.
-
So, K-Mart, Target, and JC Penny’s are for consumers, Saks and Macy’s are strictly professional, and Kohl’s makes corporate blogs, local commercials and wedding videos? Did I get that right?
-
I think a lot of younger mac users will be able to handle FCP X. They grew up with computers and now consumer devices that shoot HD video. It’s a good fit. What might be a problem for Apple is if the pros don’t buy in then schools won’t buy in and this same computer literate crowd might join that parade.
On the one hand, Apple products have an elite feel to them; on the other, “I use the software that Hollywood uses” has as well.
My guess, a bit of both with Apple making attempts to add the features that are most demanded. Meantime, Apple leads the march towards tapeless cloud based media.
Problems: memory cards are not cheap enough, Hard drives are not reliable enough. Apple might lead the way but legacy stuff hangs around for years. I was a Mac head when Apple decided that floppies were obsolete. They were right but it was a pain not to have the drive. People still deliver by DVD and if Apple had gotten behind blue ray it would be much more common. The pros still deliver on tape. It is not always the right thing to cut the cord. Just offer something better and the old way will fade away.
OSX 10.5.8; MacBookPro4,1 Intel Core 2 Duo 2.5 GHz MacPro4,1 2.66GHz 8 core 12gigs of ram. GPU: Nvidia Geoforce GT120 with Vram 512. OS X 10.6.x; Camcorders: Sony Z7U, Canon HV30/40, Sony vx2000/PD170; FCP 6 certified; write professionally for a variety of media; teach video production in L.A.
-
$1000 monitors are not mass market consumer items. I don’t see the relevancy.
If you mean “upscale” consumers you need to examine why they’re purchasing the computers they buy. They don’t buy $1000 monitors either. They’ll use that as part of the money for the 55″ 3D capable HDTV.
Computer Monitors serve no upscale entertainment purpose. If they buy computers they buy iMacs with built in monitors. If they buy MacMinis it’s for light work or a budget 2nd computer. The same MacMini with the HDMI connection that will go to their 55″ HDTV.The $1000 monitor with Thunderbolt is for those who need Thunderbolt passthrough. That would be Pros.
-
[Craig Seeman] “The $1000 monitor with Thunderbolt is for those who need Thunderbolt passthrough. That would be Pros.”
Then why does it have speakers, and a webcam?
This monitor is aimed at laptop users. Buying their monitor to go with your Macbook Pro/Air is what Apple wants you to do. They’re offering the entire package, at the premium that you’d expect from them.
As a pro, I wouldn’t buy this monitor. If I’m going to spend $1000 for 27 inches, I’d get the NEC MultiSync PA271W-BK 27″ and get deep color to boot.
-
[John-Michael Seng-Wheeler] “Then why does it have speakers, and a webcam?”
Because it can be used with a MacPro. All of Apple’s built in monitors have HD webcams also. Apple wants to make FaceTime use convenient.
[John-Michael Seng-Wheeler] “This monitor is aimed at laptop users. Buying their monitor to go with your Macbook Pro/Air is what Apple wants you to do. They’re offering the entire package, at the premium that you’d expect from them.”
Yes someone using a MBP or Air might want a high end 2nd monitor, especially if you’re using it for editing. That doesn’t mean that’s the monitor a consumer user is going to get just because they have an Air.
-
Don’t forget, you can’t use it with the Mac Pro yet…
-
[John-Michael Seng-Wheeler] “Don’t forget, you can’t use it with the Mac Pro yet…”
You can use it with the Display port I’d suspect. Just no Thunderbolt features though.
At the moment it would be the display to use if you’re using MBP for editing and you’d want the Thunderbolt for fast external storage as well.
Reply to this Discussion! Login or Sign Up