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Pro apps, FCPx and Apple priorities. Now You get it?
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Dude, that is a lot of faith.
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[Walter Soyka] “Agreed — but I think there’s a point that you are talking past each other on. Apple had already hit the wide middle and moved up the chain with FCP1-7.”
Given they had to do a complete re-write they decided to start over. The most significant superficial change is the GUI. The original GUI was likely influenced by KeyGrip. Since then Apple has learned and developed a lot about how GUI should work. FCPX has been “Applefied” so to speak. Given their financial and market strength it’s not great cost to them to start over. Obviously it’s a great cost to the post industry but Apple is likely thinking long range . . . just as they have been with their other products both hardware and software over the last decade or so.
When Randy Ubilos said this is for the next 10 years, I don’t think that was marketing hype. They felt it was time to start over and the company is in a position to weather it.
I don’t think Apple is any more or less “trustworthy” than any other company. They have a different business model and strategy. Avid, Adobe, Autodesk, have all done things to shake the user base at times. The difference is they are all dependent on Post to a greater extent than Apple is. This doesn’t Post isn’t important to Apple. Apple’s approach to Post is as part of their media content creation and delivery so it’s different than the other “A”s. They’re also a hardware company. Their product development behavior will be different. They certainly want to get “well funded” entities to part with significant dollars and certainly driving people to make significant “repurchases” is part of that.
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Actually proves my point.
FCPX is not being marketed much at all for the moment . . . because it’s really still under development.
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Not faith. It’s examining Apple’s history and marketing.
As they say “past performance is not a guarantee of future success.” It’s not faith though. It’s just an examination of their business model.
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[Craig Seeman] “Not faith. It’s examining Apple’s history and marketing.
As they say “past performance is not a guarantee of future success.” It’s not faith though. It’s just an examination of their business model.
“That is absolutely ridiculous. You are making these pronouncements based on very little history, especially considering the amount of change Apple has gone through since the introduction of the iPhone.
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[Craig Seeman] “I can’t think of one “consumer” Thunderbolt product announced. “
Really? How about the new Thunderbolt display, which is basically a docking station packed into a monitor. Thunderbolt is perfect for exteriorizing the work of the traditional local bus. That’s the reason it is Mac airs.
Apple itself says: use the Thunderbolt port to connect the new Apple Thunderbolt Display and transform your ultracompact MacBook Air into a complete desktop workstation.
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[Chris Harlan] “Really? How about the new Thunderbolt display, “
Ahh, the $1000 monitor most consumers will get instead of the $149 one at the local electronics store.
[Chris Harlan] “a complete desktop workstation.”
Yes, the “workstation” most consumers need scan the iTunes libraries and use their free Garageband on.
Yes, it’s a $1000 Professional workstation monitor for those who need Thunderbolt passthrough because they’re also using it for the RAID and Video I/O box. Once again you prove my point about Apple targeting Professional to get them to part with major dollars.
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[Craig Seeman] “This release has been completely silent. Not a public word since the sneak peek. There was no major splash page on their website when it was released. There was no public press event targeting anything let alone consumer/prosumer media publications”
Well there was the super meet, no? Which they did say it was pro.
[Craig Seeman] “Not faith. It’s examining Apple’s history and marketing.”
Please don’t say that look at MobileMe! Which is turning back into iTools or the Cube.
I really hope FCPX turns out to be more for the buck… So far I do kinda like the interface and the timeline reminds me of a node editor.
But they could have added a sexy interface for the coloring like in smoke! 🙂Here is another possible scenario… FCPX was released to early do to the market and users demand… and the finished version would have been the killer pro app. Which could be a reasonable right? Bit after all the worlds best pros said FCPX sucks and etc… Apple is going to show us the big 4uck you finger and make it for the future Spielberg’s and DSLR gorilla film makers. Hmmm could be a great documentary!
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Oh, dear. We just ain’t gonna agree. Stop with the “once again you’ve proved my point”s, though. They’re silly.
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[Craig Seeman] “Ahh, the $1000 monitor most consumers will get instead of the $149 one at the local electronics store.”
That’s exactly it. That’s exactly what apple expects you to do. That’s the only display apple offers. if you want an apple display (and most apple consumers seem to.) this is what you buy.
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