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Pro apps, FCPx and Apple priorities. Now You get it?
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It appears to me this is FCX is simply a way for Apple to further slash R&D cost for an expensive division (Pro). Why flesh out a program when you can have 3rd party developers do it for you and make money every time said developers sell a “feature” via your app store. Optimize it to play on all the devices you sell (iPads) and you will continue to rake in the jack.
Success or failure is PURELY gauged by the bottom line. FCX is the highest grossing app on the store. Why would they really need to care about what the professionals need? They will continue providing a core product and let the world sort out what it will be. In essence, they’re trying to be the monetary gatekeeper for a quasi open source program. Given the level of sophistication that many open source applications have risen too, it’s not a hard argument to make in a boardroom. Of course, I can’t really think of any open source type software that is routinely used in the professional world, except for some minor system utilities. Perhaps this will be the first.
Open source programs usually develop a strong community of adamant supporters, so I suppose they’ve got a good start with Chris and Craig.
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[Chris Kenny] “The “Apple doesn’t care about pro users” and even “Apple doesn’t care about the Mac” stuff has been going on for years.”
You claim that Sony’s professional users don’t complain about how Sony treats them.
You claim that many of Apple’s professional users do complain about how Apple treats them, and that it’s been going on for some time.
This seems to highlight the difference in how Apple and Sony manage their consumer and professional divisions, rather than suggest that Apple and Sony are comparable.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
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[Walter Soyka] “You claim that Sony’s professional users don’t complain about how Sony treats them.
You claim that many of Apple’s professional users do complain about how Apple treats them, and that it’s been going on for some time.
This seems to highlight the difference in how Apple and Sony manage their consumer and professional divisions, rather than suggest that Apple and Sony are comparable.”
Or else is highlights a double standard. For instance, applying the same standards applied to Apple, Sony’s pro camera customers could have easily spent a couple of years complaining about the lack of a 4K camera from Sony, and making claims like “I can shoot my kid’s birthday party at 1080p on a $500 camcorder now; Sony must not care about pros if they’re not offering 4K yet”.
Maybe that did happen somewhere… but I doubt it.
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[Chris Kenny] “Or else is highlights a double standard. For instance, applying the same standards applied to Apple, Sony’s pro camera customers could have easily spent a couple of years complaining about the lack of a 4K camera from Sony, and making claims like “I can shoot my kid’s birthday party at 1080p on a $500 camcorder now; Sony must not care about pros if they’re not offering 4K yet”.”
I don’t think it’s a double standard. Sony has pretty consistently met their professional customers’ expectations. Apple has not.
Do professionals have higher expectations of Apple? Perhaps — but Apple encourages these high expectations. Sony’s professional brand is about boring things that pros care about like quality, consistency, and reliability. Apple literally promised us “awesome.”
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
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Careful here, Craig…
[Craig Seeman] “Consumers have no need for 10GBit throughput in two directions on 4 lane PCIe bus to external devices.”
[Bill Gates] “640K ought to be enough for anybody.*”
[Thomas J. Watson] “I think there is a world market for maybe five computers.*”
* Apologies to Messrs. Gates and Watson, to whom these quotes have likely been mistakenly attributed.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
Craig, we misunderstand each other. I think they certainly care about their product, PR, and etc. What I have come to believe is that they don’t care about is the high-end professional market. I think it is just so 20th century to them, and that they’ll gladly cede it to niche companies like Avid and Adobe. And until I see someone from Apple demonstrating even modest concern over this thing, I’ll continue to think that.
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[Chris Kenny] “what’s the evidence for this rather surprising conclusion?”
LOL. I draw from the same very meager pile of evidence you do. We just reach different conclusions. (smily emoticon goes here)
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https://www.dcinematools.com/-ware/connecting-technologies/1556-thunderbolt-faq-cnet.html
Thunderbolt currently runs with a top speed of 10Gbps. Since there are two wire pairs, and the system is bidirectional, a single cable can have up to 40Gbps coursing through it at its maximum theoretical capacity (20Gbps upstream and 20Gbps downstream). Intel says that those speeds will one day top 100Gbps in data throughput when it moves from a copper wire to optical fiber. In the interim, copper wire has both speed and cable length limits, keeping cable length at 3 meters or less. The data transfer is also bidirectional, meaning it can both transmit and receive data at the same time, and at its top speed.
OSX 10.5.8; MacBookPro4,1 Intel Core 2 Duo 2.5 GHz MacPro4,1 2.66GHz 8 core 12gigs of ram. GPU: Nvidia Geoforce GT120 with Vram 512. OS X 10.6.x; Camcorders: Sony Z7U, Canon HV30/40, Sony vx2000/PD170; FCP 6 certified; write professionally for a variety of media; teach video production in L.A.
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[Chris Jacek] “It’s kinda be like announcing a new 3-cylindar Corvette at the Daytona 500.
Perhaps I am being too cynical (though I’ve been pretty good at predicting these things), but I think that anyone who believes that Apple is going continue supporting the professional apps is being naive. I think that rather, they are going to redefine what a professional is, by lowering the bar significantly.
“LOL I think this may be the new Apple “Pro”
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I really think Apple kind of sold their soul on this one. They misled professional editors who had helped build the success of the product into thinking they were working in their interests and only at the last moment did they show their cards.
Now they are releasing a product to the masses that uses the name that they built with cooperation of the pro community just to sell more units. And the product may actually be too advanced for a casual user and not really benefit them in transitioning to the professional level even though it is implied that it will. The whole thing just wreaks greed. And I’d bet that’s a big part of what’s really bothering people about this whole thing.
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