print ad from an AE project?

[Darby Edelen]

Unfortunately AE just can’t handle the resolutions required for print. Generally one would need to go in the opposite direction (Print -> Video) to get decent results in both… and even then it’s not all fun and games 🙂

Darby Edelen

[Malcolm Desoto]

okay, that’s what I figured. I just wanted to check if anyone had any special way of dealing with this kind of situation.

They asked for a print ad after we had filmed the spot. It’s just not going to work out.

“The secret to creativity is knowing how to hide your sources.” –Albert Einstein

[Scott Bush]

In my experience, most clients are completely clueless about this stuff. I’ve been asked, (and after explaining why it was a bad idea, commanded) to provide prints from even SD, DVCam video.

The best course in my experience has been to try and explain it to them, and when that doesn’t work, just give them what they want. They’ll either see that it can’t be done the way they’d hoped, or they won’t even notice the poor quality (which is very scary).

So generally speaking, voice your concerns, and then just give them what they want. At the end of the day it’s their problem, not yours – all you can do is all you can do.

[David Bogie]

Your clients just need to hire a PS geek with the chops to do the chore. There are several ways and plugins for Photoshop that will fill in missing pixels during an upscaling operation. It’s not out of the question at all to get a decent print out of HD video. But there are practical limitations.

bogiesan

This is my standard sigfile so do not take it personally: “For crying out loud, read the freakin’ manual.”