Hey Peter,
The only industry standard for keying, that I know of, is whatever gets the job done for the current project. Depending on how stuff is shot, the quality of the lighting, the green/bluescreen, the format (compression. etc), Primatte, Ultimatte, Keylight, the Discreet keyer, DVmatte, even the Adobe Color Difference Keyer, any of these might be the right tool for the job. Primatte and Ultimatte can get similar results on the same type of footage, while Keylight tends to be different. With Keylight, I usually find that it’s either going to work or not, pretty quickly, without much tweaking. When it works, it’s dead-hot-sexy. Ultimatte, given a clean plate, can provide an amazing key. Primatte, for me (mileage definitely varies), makes for easy matte-pulling but only provides average-to-good results.
Again, as I said, there’s no one uber-keyer. It’s just whatever keyer does that particular shot best with the level of tweaking you’re willing to put into it. Hope this helps!