Premiere Pro CC it is then?

[Jeremy Garchow]

[David Lawrence] “Also, I’m talking about access to the digital properties I create using the tools I buy from vendors. If I cannot open the files I create without paying the vendor in perpetuity, then I do not control access to my digital property. The vendor does. Unacceptable.”

I get the concern, I really do. This represents rather large digital rights issues that don’t pertain only to an Adobe Cloud membership.

But if you aren’t using the software, you don’t have to pay for it in perpetuity, that would be a choice that you, as user, makes.

[Jeremy Garchow]

[Greg Andonian] “I was thinking more in terms of a “down-the-road” scenario- like what happens if at some point Premiere takes a sharp turn like FCP did.”

I would say that you can probably bet on changes being made in the future.

Now what do you do?

Which company could you choose that you would know with 100% certainly that changes will not come? I can save you a bit of time, not one of them.

We can and have pointed to many example of company’s taking or ending products. It happens and it will happen again.

[Bret Williams]

Clients aren’t worried about it. We shouldn’t either. I mean, beyond a very short period, I don’t think clients can count on much. They can’t even count on us still being in business, or still living here, or being alive for that matter. They know technology changes. They won’t be surprised if they come back in a few years and say can we reedit that show and we say wow, not directly because the software we used doesn’t function on the latest systems we’ve upgraded to. Sure it’s nice if we’re still in business and can reedit, but they know the risks.

Now, if a client is paying for storage or has some long term contract with us, then that’s different. But in my world it’s a project deal. If they want to take and store all the source files I encourage it. I keep a copy of the master and the project files, but not the media. But I can’t guarantee my house won’t burn down, get robbed or flood.

Tech changes, companies go out of business. It’s just the way it is. No guarantees beyond the immediate present.

[Chris Harlan]

[Dan Stewart] “As I understand it CS6 will continue to be on sale but will not be supported.”

Actually, it will be supported, just not upgraded.

[Bret Williams]

Well, they didn’t raise it this year. Why raise it next year? I’ve been paying $29/mo for a year now and am perfectly happy to pay $49/mo this coming year. The master collection upgrade was around $600 a year. Or you could skip a year and it was $900. So the prices are pretty much the same. And if you’ve ever held on to adobe software without upgrading for a year or two you quickly realize you have to to stay in business on current machines, OS, etc. if you’re not using adobe for a living then probably elements would be the way to go. I wonder if they going to cloud that?

[Dustin Parsons]

I think the biggest problem is CC hasn’t been out for very long so people aren’t sure if it’s a good thing or not. If Adobe was to have waited a year on this when a lot more people have tried it, they could be the evangelist that Creative Cloud needs to convince every else it’s a good thing. Right now, even the people who are using it haven’t used it long enough to really sing it’s praises.

[Franz Bieberkopf]

[Bret Williams] “No guarantees beyond the immediate present.”

Bret,

So you aren’t interested in films, pictures, recordings or any other media from the past? Or you’re satisfied with limited access to them?

Perhaps that is the prevailing wind. It’s a fascinating thought.

Franz.

[David Lawrence]

[Jeremy Garchow] “I get the concern, I really do. This represents rather large digital rights issues that don’t pertain only to an Adobe Cloud membership.”

Yes, this is true. The digital rights issues are deep and go far beyond Adobe.

But I think they’ve really stepped in it. Forcing every Photoshop user in the world into software rental is not gonna go over well. I predict they will eventually be forced to backtrack.

_______________________
David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
facebook.com/dlawrence
twitter.com/dhl

[Jeremy Garchow]

[David Lawrence] “But I think they’ve really stepped in it. Forcing every Photoshop user in the world into software rental is not gonna go over well. I predict they will eventually be forced to backtrack.”

Perhaps. The flip side is that the most pirated software in the world might be able to be legally purchased by more users than ever?

[John Davidson]

I was hoping for more from you, but I think this is probably what you’re going through right now…
https://www.youtube.com/watch?v=z0syFQLGBjo

John Davidson | President / Creative Director | Magic Feather Inc.

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