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Premiere Pro CC it is then?
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[Walter Soyka] “Many here are looking at this from a pricing and control standpoint (with pitchforks and torches in hand)”
Walter,
As someone who is a bit ambivalent and trying to keep an open mind about the rental model, I can’t help but think about your post a few weeks ago with the old floppy drive and (Beta? 3/4?) decks …
You can’t keep a machine in the corner for future dust off (when you might least expect the need) with CC …
Franz.
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[Tim Vaughan] “Wait til that introductory rate expires. Next, it’ll be $59 per year, or $89 for just a month.”
Adobe can’t raise the price too high. If people couldn’t afford the subscription or couldn’t raise their rates enough to cover the higher costs, they’d quit their subscriptions and find other products. Investors won’t like seeing subscription numbers dropping.
Adobe has to keep subscribers happy in order to stay in business.
If Adobe is able to profitably raise Creative Cloud to a price where I can’t profitably afford to use it, I am running my business wrong.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
Well, when there’s no competition, you can charge/do whatever you want.
JT
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Did you read the rest of my post? Or did you just decide to rant based on the first sentence?
And your blanket assumption that people who don’t buy into X are afraid of change and are unable to adapt is ridiculous. Sometimes things just aren’t a right fit.
But if ‘buying into some grand vision’ makes you feel special, then by all means continue trying to diminish the rest of us.
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[Andrew Kimery] “I agree. I was meaning more the people that were still testing the waters and hadn’t committed yet. I guess I’m surprised that it wasn’t a change phased in over a few years. Maybe Adobe just wanted to bite the bullet and go for a clean break?”
Ah I see, that’s a good question. I’m looking forward to hearing from those folks. I’m also surprised they didn’t phase in the subscription model… Adobe HAD to know that people (generally) hate sudden change.
[Andrew Kimery] “I’m sure CS6 will be a hot item on ebay now, lol. I switched to CC last year and have been enjoying it but I’m also glad I have a copy of CS5.5 to ‘fall back on’.”
Right! I am definitely holding on to my previous licenses… just in case. 🙂
Shawn
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[Franz Bieberkopf] “As someone who is a bit ambivalent and trying to keep an open mind about the rental model, I can’t help but think about your post a few weeks ago with the old floppy drive and (Beta? 3/4?) decks … You can’t keep a machine in the corner for future dust off (when you might least expect the need) with CC …”
If I could have rented floppy access for a month, I wouldn’t have had to rely on a “machine in the corner.” What on earth am I going to do with a 5.25″ diskette drive now?
After my trouble finding a machine to read those diskettes, and then once I found a good working drive, actually accessing the data on them, I encourage everyone to keep their data as portable as possible. I’m currently advocating exporting XML as part of the mastering process.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Walter Soyka] “What on earth am I going to do with a 5.25″ diskette drive now?”
We look forward to future posts.
Franz.
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[Walter Soyka] “If Adobe is able to profitably raise Creative Cloud to a price where I can’t profitably afford to use it, I am running my business wrong.
“Having videotaped and sat through quite a few “efficient assortment” seminars for major retailers – I can tell you that there will be folks at Adobe looking at the optimum price point – and they will work like mad to make that price the exact number where lowering it by a percent will have more negative effect on bottom line sales than by raising it the same amount.
So the question is how many people are in the “price sensitive” group – compared to how many people are in the “price is secondary to features and utility” camps.
If part of this move is Adobe re-focusing on “facility level” players – the economics favor the latter camp and subscription prices will likely be forced higher spreading more of the cost over fewer seats.
With a subscription model the buying decision is ongoing – so the customer faces that decision over and over. Which is, to my thinking, less an “individual friendly” pricing model.
I wonder if Adobe is moving now partially banking on the fact that most of the leading economic indicators are trending a bit more positive. They may feel that people will iincreasingly think it’s OK to “sign up” for a monthly credit card hit when things are looking a bit economically brighter. And while that may be statistically true, I’m not sure vast swathes of people “feel” that way yet.
Interesting times, indeed.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Walter Soyka] “If I could have rented floppy access for a month, I wouldn’t have had to rely on a “machine in the corner.””
[Walter Soyka] ” I encourage everyone to keep their data as portable as possible. I’m currently advocating exporting XML as part of the mastering process.”
Walter,
Agreed, but this underscores the long term problem with digital (on all levels) and represents a shift or needed shift in maintaining into the future.
Archive, as a media problem, and as a meta-data or project problem, seems to be getting more complicated, not simpler.
(Wistful note about film negative.)
Franz.
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[Franz Bieberkopf] “Agreed, but this underscores the long term problem with digital (on all levels) and represents a shift or needed shift in maintaining into the future. Archive, as a media problem, and as a meta-data or project problem, seems to be getting more complicated, not simpler.”
Yes, indeed!
And as our applications grow and diverge, the ability to meaningfully restore an archive at some point in the future diminishes.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events
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