Premiere Pro CC it is then?

[Jeremy Garchow]

[Sandeep Sajeev] “his would be a good time for Apple to put out some info on what’s coming in 10.1.”

There’s a 10.1 ?!?!?!?!?!?!?!

😉

Just kidding.

Jeremy

[Shawn Miller]

[Bill Davis] “I, for one, am going to give Adobe the chance to make their case about the necessity for this change that hardly anybody gave Apple.”

I have to give it to you, Bill. You are nothing if not consistent. Mad respect!

Shawn

[Steve Connor]

I really like Adobe’s vision, they have a great set of tools and the integration they are aiming for is very ambitious, I don’t mind using the Cloud model, especially if the feature updates are as continuous as they are promising.

However I think they picked a very bad time to force the transition to the Cloud in the NLE space, PPro CC looks great, as I think Aindreas may have mentioned, but I wonder if this will divert some potential FCP7 switchers away from Adobe.

Steve Connor

There’s nothing we can’t argue about on the FCPX COW Forum

[Tim Vaughan]

Totally agree about AE. Motion? Avid graphics? ehhhhhhh….. Argggg, it’s really just stupid. And we, once again, are getting screwed. Wait til that introductory rate expires. Next, it’ll be $59 per year, or $89 for just a month.

Tim
Apple XRAID, XServe, 2008 2×3 GHz Quad-Core MacPro, Macbook Pro, XSAN, FCP Studio (7), AVID Media Composer, Adobe Production Premium, Maxon Cinema 4d, AJA Kona 3, Flanders Scientific Monitors, Panasonic HPX250’s, Kessler Crane, Glidecam…..
Beer fridge fully loaded.

[Sandeep Sajeev]

When Apple made their “big change” everyone trashed them mercilessly – in large part IMO, because very few people understood the full breadth of what they saw coming and how they needed to react to changes in order to remain relevant in a changing business landscape.

The reason people trashed them mercilessly was because FCPX on release was a substandard product for most editors who were using FCP 7. You keep harping on this whole vision thing, but that’s just pretentious. It has come a long way since, and I love it now, but I thought it was awful when I first got it.

As for Adobe’s explanation, they’ve given it. And it’s about their bottom line, as it was always going to be. All that BS of we’re listening and working on Use Case scenarios was just that…I never expected them to follow through. They were always going down this route.

Ultimately, in this game, someone is going to screw you over. It’s never about you/me/or anyone else – it’s always about what’s best for the corp. Make your peace with that, and you’ll never feel let down.

[Paul Neumann]

$19.99 a month for the first year.

[Walter Soyka]

Adobe has written an open letter outlining their transition from Creative Suite to Creative Cloud:

https://adobe.com/go/creativevision

There’s also an updated FAQ here:

https://www.adobe.com/go/cc_faq

Many here are looking at this from a pricing and control standpoint (with pitchforks and torches in hand), thinking it’s just a new way to pay for the same kind of software they’ve always “owned” outright, but Adobe’s creative vision published above also suggests a lot more to come in the way of interconnectedness and integration between products and services.

I think it’s a big, bold idea with a lot of promise, much like Creative Suite was almost ten years ago.

Maybe it’s not right for everyone, and I do understand why people would want perpetual licenses. I still think that subscription payments are not the existential threat that so many others are seeing, but are instead a workable, practical way to run a business.

I am really excited to see a developer put “connectedness” at the center of their offering. There may not be much to it now, but building infrastructure in the software around this idea of working together and working anywhere is very forward-looking.

If CC grows over the next few years at even a fraction of the pace that the rest of the Adobe apps have grown over the last few years, it could be a really compelling offering.

As everyone here is so fond of saying: time will tell.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events

[David Mathis]

Before we know it there will be an Adobe or Not forum after this blunder. Adobe listens? What a joke! This will give Avid and potentially Autodesk Smoke more business. Thanks Adobe for listening, well not really!

Time to go put money the cuss word jar after thinking of some sentence enhancers to describe my thoughts at the moment.

[Andrew Kimery]

[Shawn Miller] “I agree, this is somewhat of a surprise. But I’m not sure it will translate into a massive switch away from Adobe. “

I agree. I was meaning more the people that were still testing the waters and hadn’t committed yet. I guess I’m surprised that it wasn’t a change phased in over a few years. Maybe Adobe just wanted to bite the bullet and go for a clean break?

I’m sure CS6 will be a hot item on ebay now, lol. I switched to CC last year and have been enjoying it but I’m also glad I have a copy of CS5.5 to ‘fall back on’.

[Bill Davis]

[Sandeep Sajeev] “The reason people trashed them mercilessly was because FCPX on release was a substandard product for most editors who were using FCP 7.”

Yeah, and the car was obviously a “substandard product” for people with an long established “workflow” built around the horse.

Things change. Deal with it.

And sorry, but I’m not going to buy the idea that editors are such a delicate and poorly adaptable set of creatures that the industry has to protect them from the big bad forces of change so they won’t get their feelings hurt.

Those are NOT the qualities of the vast majority of the fine editors I know and respect. Those folk THRIVE in a bit of chaos and change. They see change and adaption as an important part of the driving force of creative expansion. They don’t just spend their lives bitching about how HARD it is to change and adapt.

They make change WORK for them.

Period.

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