Pop Up Book Effect

[Jason Milligan]

I haven’t seen the commercials you are referring to, but you should be able to create that effect by converting your layers into 3D layers. Move your anchor to the bottom of the image and animate it rotating on the appropriate axis.

[Steve Roberts]

Did you search the COW for “pop-up”?

Or Google “pop-up” and “after effects”?

[Paul]

Thanks for your replies, but I did do both of those searches and the results after an hour or so of searching are nil. I am aware of the fact that I could change anchor points and try that so maybe I will play around with that.

There’s another ad campaign on TV where the person walks from room to room and they are in their living room, then walk into a shoe store and then in a club etc., the rooms raise up ( pop up) around him and etc. Not sure if it’s HP or not. They have an ad where someone moves everything with their hands…maybe you’ve seen them.

I know I’m mentioning tons of topics so will stop rambling. I’m sure in days to come there will be others wondering about this too.

Thanks again for your responses.

[Steve Roberts]

Regarding the “walking through rooms” piece, anything that complex would not be done with After Effects. AE’s tools for realistic 3D integration with live footage are just not as powerful as those in a real 3D app. So even though the objects might be thin and flat, it’s often best to do the animation in a 3D app.

However, if less realism or integration is required, or if you’re setting up an entire graphic-style scene in CG, AE might be a good tool.

AE’s boundaries can only be pushed so far before a 3D app is the best (or only) tool for the job.

[Paul]

Thanks for your reply. I think that it takes time to realize/understand the capabilities of what an application can and can’t do.

Of course that is also what leads to hours of confusion and what makes a resource such as the COW invaluable.

I’ve read many of your tutorials and posts and really appreciate your work.

Thanks

[Steve Roberts]

Oh, yes. It does take time to figure out what an app can or can’t do for you.

I recommend that every motion graphics artist buy and get to know a 3D app such as Cinema 4D (preferred by most MG artists) so they can hit the ground running when AE can’t do the job.

[Paul]

Speaking of 3D apps… I’ve spent a fair amount of time learning 3DSMax or Max.

Then when I started watching Aahron’s tutorials he strongly recommends Cinema 4D. Though not be any means an expert in 3DSMax having spent a couple of summers working with it would you recommend the change to Cinema 4D due to the tight integration with After Effects?

The thought of learning more and more apps is daunting and I’ve relegate myself to only doing so if necessary. Trying to do it all … I usually get nothing done.

[Steve Roberts]

I’d trust Aharon’s recommendation, and the tight integration can really speed things up.

If there’s any way you can get a demo copy of C4D, I’d check it out.

[David Bogie]

I’ve watched some of those spots and just said, “Must be nice to have that kind of money and talent in the crew.”

If you can find the production companies, most will likely have a “how we did it” slug on their Web sites.

bogiesan

[Jeremy Allen]

I know this is a little late, but this must be the king of all pop-up effects:

https://www.reelfx.com/cybersession/Entertainment_castle/index.html

wow!