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Point Me In the Direction of A………..
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[Herb Sevush] “If they want that to stop they could hold moderated question and answer sessions with hand picked industry insiders who would, politely, be asking the questions we hysterically speculate about on this forum daily.”
https://blogs.creativecow.net/blog/5407/fcp-x-updates-high-level-july-6th-meeting-in-london
https://alex4d.wordpress.com/2011/07/06/notes-from-apples-london-pro-briefing-on-final-cut-pro-x/
They might consider doing another one but if they’re within a few weeks of their promised summer update it may be little more than a reiteration of the above. Perhaps after that they should consider talking about the next round.
[Herb Sevush] “while they might still loose seats in the near term, they would hold on to a much larger part of their base. There are a myriad ways of accomplishing the same goal – not doing it is costing them this part of the user base.”
Keep in mindI don’t think Apple doesn’t lose “seats” unless people don’t upgrade their Macs and buy Windows PCs instead. A former FCP7 user who buys Premiere Pro or Avid for their MacPro hasn’t cost them much beyond an FCPX sale and it’s quite possible that aforementioned may have bought it anyway. Basically what they need to do is persuade those to use FCPX and eventually upgrade their MacPros to take better advantage of it. We’ll have to see how they’ll do that.
Yes the clock is ticking but right now the loses are more strategic than financial. They can become financial if people leave the Mac platform though which is quite possible. I have no numbers but I suspect most switchers are changing software at the moment.
[Herb Sevush] “To me it looks like they don’t care about this loss, and since I agree with you that they are only in it for the money, my interpretation is that the answers would not help them hold onto this market.”
Apple may even agree with you about “answers.” The best answer is an updated product . . . followed by some more roadmap but even the roadmap isn’t much if people don’t want to wait. Then next update or two will reveal more of the roadmap.
Keep in mind if you’ve already purchased FCPX, and if the update is free and you take it, they haven’t lost yet. If it drives some more purchases that may also be telling. Apple wants you to buy Macs and FCPX is the bait. They have some time to prove how tasty the bait is.
[Herb Sevush] ” it’s just that I see the intent as catering to a different slice of the “pro” pie”
Again the FAQ already reveals some of the roadmap. The third party hardware and software developers reveal more. I’m not going to post that again but Tagged Audio Export, multicam, AJA support and on an on are already in the works and have publicly addressed by both Apple and the respective developers. Now we wait to see if it’s delivered. The promises have been made and these features are ones that some of the broadcast market is complaining about.
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[Herb Sevush] “it’s just that I see the intent as catering to a different slice of the “pro” pie – applying a high-end filter, cutting out all the “noise” above a certain level of complexity so that their app will play better with a larger audience.”
BTW I should add that right I now I’d say it’s file based corporate market. I can see it for lower end cable spots. There’s are generally short form self contained projects with file based delivery. I do think that’s a pretty big market though.
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From the link you sent me – From July 7.
“• FCP XML in/out is coming via 3rd party soon
• FCPX EDL import/export coming soon
• FCPX AJA plugins coming soon for tape capture and layback; capture straight into FCPX [events].
• XSAN support for FCPX coming in the next few weeks
• FCPX Broadcast video output via Blackmagic & AJAVideo coming soon
• Additional codec support for FCPX via 3rd Parties coming soon
• Customizable sequence TC in FCPX for master exports coming soon
• Some FCPX updates will be freeIt was also revealed that Apple is working on allowing existing enterprise deployments under FCS3 to purchase additional licenses.”
9 items. 1 never happened (enterprise additional licenses), 1 I believe is late (XSAN support), 7 are still stretching the definition of soon, none delivered.
No questions and no answers about the weird and sudden demise of FCP7 and how that was supposed to work with a transition for a product that is, by their own admission, under-developed.
This is not the kind of Public Q&A I was suggesting. And by all means, do it in Europe.
“Keep in mind I don’t think Apple doesn’t lose “seats” unless people don’t upgrade their Macs and buy Windows PCs instead. A former FCP7 user who buys Premiere Pro or Avid for their MacPro hasn’t cost them much beyond an FCPX sale and it’s quite possible that aforementioned may have bought it anyway”
So you agree that Apple has no reason to care about the “complex workflow” market – they can let Avid and Adobe deal with the high end while they concentrate on making a product for the “file based corporate market”. Apple makes their money either way. See, you’ve finally come around to my way of thinking.
“Basically what they need to do is persuade those to use FCPX and eventually upgrade their MacPros to take better advantage of it. We’ll have to see how they’ll do that.”
Many on the forum, myself included, have often said something along the lines of “and we’ll come back to FCPX in the future if it turns out to be a great product.” But will we really? There is a lot invested in working with a NLE and, as has been demonstrated by the vituperative nature of this forum, changing workflows is not something most people take to with the ease of switching from a Toyota to a Honda. I think most of the editors who switch away from Final Cut will be hard to bring back – unless Avid and Adobe prove as stupid as Apple, which would not come as a great shock either.
Herb Sevush
Zebra Productions -
[Herb Sevush] “1 never happened (enterprise additional licenses),”
It did according to at least one facility own I talked to. He said he got 7 more licenses that he need. He had 50 I believe.
[Herb Sevush] “weird and sudden demise of FCP7 and how that was supposed to work with a transition for a product that is, by their own admission, under-developed.”
I truly think this is the weirdest part of all. Apple always has long transitions and long EOL. OS9 to OSX is one example. You can still get iDVD and iWeb in the Apple store as part of iLife. Even Shake was around for some time after EOL was announced. That’s why I think “something” happened regarding some license issue but I only have the two bits of info which really is circumstantial at best.
[Herb Sevush] “So you agree that Apple has no reason to care about the “complex workflow” market – they can let Avid and Adobe deal with the high end while they concentrate on making a product for the “file based corporate market”. Apple makes their money either way. See, you’ve finally come around to my way of thinking.”
I think Apple will get back to a more professional (broadcast/film) work flow. Alex4d’s research points to some of the pieces but nothing points to a timeline and if Apple isn’t talking I don’t think that’s going to be in just an update.
When Randy Ubillos said “the next 10 years” I think it means they have a fairly long road to go to build it up. We may not even know after the first couple of updates. I do think FCPX will be a server based seat at some point but not in the first major update. I think it’ll be a year or so before it can compete again and by compete doesn’t mean it’ll fill every need even then.
I do think they’ll get there. I do think the development will be faster than FCP legacy. I do not think faster means in just an update or so though. My own guess is we’ll see a bug fix update in September and the update after that will really tell us how many features and improvements they can add and how quickly.
[Herb Sevush] “Many on the forum, myself included, have often said something along the lines of “and we’ll come back to FCPX in the future if it turns out to be a great product.” But will we really?”
Yes if it’s cost effective. It has to do things the competition can’t (or not as well). BTW this why I’m thinking server based control because that would be one thing Apple might be able to at lower price point than Avid.
Another way to look at it as that Avid really doesn’t make most of their money on the NLE and neither does Adobe for that matter. A viable business model has to include more. Since Apple “thinks different” It has to be something that will result in a lot of computer purchases and some of those have to be high margin. If Apple simply moves Avid Mac and Adobe Mac users to FCPX Mac users they really don’t gain all that much. It’ll have to drive an expensive hardware purchase…my guess.
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In my last post before i call it quits for the night I would like to discus this –
“Alex4d’s research points to some of the pieces”I’ve seen all the hidden gems that have been discovered in the source code. By themselves they are truly meaningless. They could point to features yet to be built in, they could point to a wish list of features that were discarded after Apple re-targeted the project. You can read everything or nothing into their existence. Until someone can prove when they were written and explain why they weren’t utilized, I choose to accept them on face value – meaningless code that someone was too busy to bother erasing.
As for this
“It did according to at least one facility own I talked to. He said he got 7 more licenses that he need. He had 50 I believe.”
I had heard otherwise, but I take you at your word, so I stand corrected.
Herb Sevush
Zebra Productions -
[Herb Sevush] “They could point to features yet to be built in, they could point to a wish list of features that were discarded after Apple re-targeted the project.”
We’ll know some of this after the first major (not bug fix) update.
Some parts look like they were abandoned such as “Classic” import. It sounds like Apple tried and failed which is why they’ve given an emphatic “no” to that. Some other things look like they weren’t implemented yet though. We know some of the XML related things will happen or at least Apple has said they will happen so I suspect they were part way along with that but not yet ready for release.
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[Craig Seeman] “You have no evidence or line of reasoning to support that.”
I guess you are not familiar with the rather common internet abbreviation IMO.
That means In My Opinion.
Actually I’m pretty sure you are, but you and the glee club just need an excuse to jump on every thread that is not a slobbering love affair with movie hero.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Craig Seeman]Some parts look like they were abandoned such as “Classic” import. It sounds like Apple tried and failed which is why they’ve given an emphatic “no” to that.
It is entirely your opinion that this is the case.
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[Scott Sheriff] ” guess you are not familiar with the rather common internet abbreviation IMO.
That means In My Opinion.
Actually I’m pretty sure you are,”So substantiate your opinion based on some evidence in history or fact.
[Scott Sheriff] “Actually I’m pretty sure you are, but you and the glee club just need an excuse to jump on every thread that is not a slobbering love affair with movie hero.”
This is the garbage infecting otherwise intelligent debate.
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[Gary Huff] “It is entirely your opinion that this is the case.”
It’s fact that it exists there in resources. It’s fact that it wasn’t implemented.
It’s only opinion that it’s why Apple gave an emphatic “no” as there may well be other unknown reasons.
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