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please explain the new business model to me
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[Jim Wiseman] “May I make the observation that the older we get, the more threatening the rental model is? If you are working on the projects you consider your legacy, can you really afford to be paying monthly for your software to keep your projects alive?”
Have to admit Jim, this is an angle I never thought of. It’s real, and thoughtful.
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[Oliver Peters] “So far the best job opportunities are in digital media. These are programs that not only teach production, but also branding, marketing, and advertising concepts. The idea is to develop well-rounded graduates that can develop strategies. Some of which includes production, but some of which may involve print, web, or social media campaigns. Other than a few traditional markets doing film and TV, that’s what I see as more future-proof in other markets.”
I think you have hit the nail on the head here, Oliver. There was a reason I named my corp DIgitalMedia Hawaii/Pacific, Inc. 20 plus years ago and not Hawaii Video Production or some such encumbering name . If you really want to make it on an economic level, the future communicators (what we currently are and these new folks hope to be) will need to have skills beyond those required by TV and theatrical release. Your enumeration is spot on. We at least need to understand how to integrate people who know these disciplines into a package worth much more than we can make on a daily rate editing or shooting. It is becoming a much larger ball game. There will be a few who can do it on their own, but not many.
I believe, however, that you use the best people and equipment you can afford in production of original and edited material. You never know where this media might end up or be of worth. Regarding the use of iPhones, etc., they will be used when spontaneity is prime or nothing else was there to get the shot. But if there is a budget, I will always choose the best that is affordable, equipment and operators, within budget reality. None of that has changed in the last 100 years. But I do keep my iPhone in my pocket and remember to shoot horizontally.
Jim Wiseman
Sony PMW-EX1, Pana AJ-D810 DVCPro, DVX-100, Nikon D7000, Final Cut Pro X 10.2.1, Final Cut Studio 2 and 3, Media 100 Suite 2.1.6, Premiere Pro CS 5.5 and 6.0, AJA ioHD, AJA Kona LHi, Blackmagic Ultrastudio 4K, Blackmagic Teranex, Avid MC, 2013 Mac Pro Hexacore, 1TB SSD, 64GB RAM, 2-D500, Helios 2 w 2-960GB SSDs: 2012 Hexacore MacPro 3.33 Ghz, 24Gb RAM, GTX-680, 960GB SSD: Macbook Pro 17″ 2011 2.2 Ghz Quadcore i7 16GB RAM 250GB SSD, Multiple OWC Thunderbay 4 TB2 and eSATA QX2 RAID 5 HD systems -
My point was it is a war of attrition and it isn’t immediately clear who can sustain it better, old farts or iPhone kids.
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yeah that’s solid. not having knocked around half as much as you have. back of cars crossing bridges and that.
Them turning up at your door for the rent on the edit software feels fundamentally nasty. it’s just a bad situation to be in.
But Premiere currently sells it to me. The second something addresses that market and lets me out – I’ll be out the door.But I’m inclined to think it’s not to be had – you really should see Premiere lately. Adobe have laid murderous ground.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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Sorry, that was tongue in cheek. The old farts are likely to have their craft down significantly better than the young kids. But it really depends on who you are selling it to. The young kid market may like the more camera on a stick look. Doubt f the corporate or broadcast market would. There are those with no taste who can’t see the difference, and those who are so picky you want to run screaming out of the room. It really depends on who you are selling your product to. One thing is for sure, there is going to be a lot more video out there, and to compete you will have to distinguish yourself in whatever market you choose as your target or happen to be located in.
Jim Wiseman
Sony PMW-EX1, Pana AJ-D810 DVCPro, DVX-100, Nikon D7000, Final Cut Pro X 10.2.1, Final Cut Studio 2 and 3, Media 100 Suite 2.1.6, Premiere Pro CS 5.5 and 6.0, AJA ioHD, AJA Kona LHi, Blackmagic Ultrastudio 4K, Blackmagic Teranex, Avid MC, 2013 Mac Pro Hexacore, 1TB SSD, 64GB RAM, 2-D500, Helios 2 w 2-960GB SSDs: 2012 Hexacore MacPro 3.33 Ghz, 24Gb RAM, GTX-680, 960GB SSD: Macbook Pro 17″ 2011 2.2 Ghz Quadcore i7 16GB RAM 250GB SSD, Multiple OWC Thunderbay 4 TB2 and eSATA QX2 RAID 5 HD systems -
[Aindreas Gallagher] “you really should see Premiere lately. Adobe have laid murderous ground.”
Thank you as always Aindreas.
Jim, I wish you all success on whatever software you land.
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I think you are missing Jim’s fundamental point. Premiere Pro could be the greatest tool on the planet and make coffee for you in the morning, too – it doesn’t matter. Jim wants the ability to own the tools he needs for creation in perpetuity. That’s simply not possible with Adobe any longer, for better or worse. Right now, that option on the Mac only exists with Apple, Avid, Media 100, Resolve, or Lightworks (I think).
As long as you are using a tool for commercial work, then an argument can be made for the rental model. But when your work is a labor of love or pro bono or for some possible return way down the road, then you really have to decide whether staying with a subscription makes any sense at all.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Dennis Radeke] “[Aindreas Gallagher] “you really should see Premiere lately. Adobe have laid murderous ground.”
Thank you as always Aindreas.
Jim, I wish you all success on whatever software you land.”
Bet you never imagined that Aindreas would be an advocate!
Just like to add my praise too, it’s development pace has been stunning and I really enjoy using it now.
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(Cut and paste what I always say.)
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[Aindreas Gallagher] “I don’t think it’s the coming of the apocalypse, I half think it’s glory days?”
If you’re one of the handful of people who have the clients who have taste and are willing to pay for good work well done? Then yes.
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