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please explain the new business model to me
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[Bill Davis] ” If Blackmagic can sustain the same development pace as Adobe using a different business model – it tells us that the Adobe model is not the only viable one”
BMD has far, far fewer software products to develop.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Oliver Peters] ”
BMD has far, far fewer software products to develop.”Absolutely. But that was PRECISELY my first issue with the Adobe old model. I remember spending a few frustrating hours trying to analyze and re-analyze all their “bundle” offerings trying to figure out which of the options had the least “waste” in the form of programs in the bundle that I would likely never need! It was CRAZY. I couldn’t pick and choose what I wanted, everything was “Prix fixe, with NO substations” or pay a big relative price jump for ordering ala carte.
BMD – AND Apple, BTW – seem to like the more modern “efficient assortment” thinking. Fewer products – closely targeted to meeting the needs of their core users.
I find I prefer that because I look back at my personal history and my old hard drives are littered with software that I “imagined” I’d learn and use – but later never touched.
If you use ALL the stuff in the Creative Suite, it’s precisely where you belong and good for you. If you use just a few, you might consider it inefficient to pay $600 a year for too many capabilities that don’t actually give you a return on your investment.
But that’s up to each editor.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Bill Davis] “But that was PRECISELY my first issue with the Adobe old model. I remember spending a few frustrating hours trying to analyze and re-analyze all their “bundle” offerings”
You were overthinking it. But in any case, that’s no longer an issue. Is it? 😉
[Bill Davis] “BMD – AND Apple, BTW – seem to like the more modern “efficient assortment” thinking. Fewer products – closely targeted to meeting the needs of their core users. “
And subsidized by hardware sales.
[Bill Davis] “If you use ALL the stuff in the Creative Suite, it’s precisely where you belong and good for you.”
I’d say most editors use what would be the equivalent to the old Production Premium bundle. But… Let’s say you want to build a new website. Many are finding that having access to Muse is coming in very handy and something they would not have necessarily picked under a pick & choose model.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
I was working on my post while you fellas were going four more rounds. Copy-pasting, I’m willing to do. Edit, no. LOL Still mostly germane, and mine has memes.
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[Oliver Peters] “BMD has far, far fewer software products to develop.”
They also don’t need software to do for BMD what software does for Adobe.
None of us will ever know for sure because BMD is privately held, but I’m going to go out on a limb and guess that, unlike Adobe, BMD is NOT the 7th-largest software company in the world.
Oh wait, and public vs. private.
Did I say public vs. private?
I meant private vs. public.
Neither of which has anything of use to inform the other.
Oh wait, and scale of use cases. You might think that this doesn’t factor into cost, but it’s HUGE. There’s a relatively small number of DaVinci and Fusion customers, and a relatively few ways that those customers use that software.
Relative to, say, Photoshop. Software so ubiquitous that there’s a verb. Tens of millions of users, I’m guessing. Even aside from teenagers making collages on tumblr, let’s make a list of the professional constituencies that Photoshop serves that are outside ours. I’ll start with medicine, law enforcement, and geology. Who wants to go next?
(And hey, ho, let’s go! A Joey Ramone collage from tumblr!)
I mean, we could play this game all day with any Adobe application.
There’s literally absolutely nothing in BMD’s experience that’s applicable to ANYONE. They’re the picture in the dictionary next to “sui generis,” right under the picture of Madonna.
And it’s more true for software than anything else. Blackmagic’s approach isn’t like anyone else’s.
Actually, except maybe a freemium app in the app store. Buy the pro version to remove the ads, or add 8K support, nbd.
We could say the same for Apple vs Adobe and Avid. How come Apple can sell an NLE for a couple hundred bucks? Because that’s all Apple needs for it to make. If they needed it to make more, they’d charge more.
I’ll stop now, but srsly.
[Oliver Peters] “[Bill Davis] “….the Adobe model is not the only viable one””
Has anybody ever said that? Nobody here. Certainly not Adobe.
The question has NEVER been whether it’s the ONLY viable strategy. Companies pursuing different strategies, even big, publicly-traded software companies, are as numerous as the sands along the shore.
Now, if you want to talk about something like if it’s viable for YOU, well, not much of a debate there. You’re the only authority on that.
But there’s also not much of a debate trying to compare is a private company with few software products balanced against an array of hardware, few use cases, etc., vs a public company that only sells software, and lots of it, to a stupefyingly wide range of customers.
At least apples and oranges are both fruit. This is more like apples and artichokes.
Or apples and cars, both of which can be used to keep doctors away, but not much else in common at all.
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Just have time for a drive by posting..
1. As Oliver says, BM/Apple have a v-e-r-y different business model than Adobe. Adobe doesn’t sell Adobe brand hardware as a requirement for the software to fully function (or even function at all).
2. You can buy Creative Cloud subscription cards (almost like a gift card I guess) at places like Best Buy so if you want to buy a number of years in advance just buy some of those cards.
3. I do wish Adobe would offer CC suites the same way they had the CS suites. Though that might mean a price bump for the current ‘Master Collection’ to make room for the suites.
4. Jim and I talked a lot about this in the CC or Not forum, but not everybody needs to revisit projects on a regular basis (if at all). I mean, once a TV show, movie or web series gets released then that’s typically that. For me, I can’t think of any project I’ve finished and delivered in the last 10yrs that I’ve gone back to at a later date. That’s just not something that really happens in my neck of the woods.
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Yeah, and it’s Windows at work and Mac at home. I still do TV and web content outside of the corporate gig and that includes using FCPX and Motion, Resolve and (rarely) Avid.
The best paying Business Model for me was the one with the guaranteed need for content. That was the staff corporate route. The pure TV/Broadcast avenue has gotten really spotty. I spent the last six months at NBC-Dallas but even that was more or less every other week.
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[Andrew Kimery] “2. You can buy Creative Cloud subscription cards (almost like a gift card I guess) at places like Best Buy so if you want to buy a number of years in advance just buy some of those cards.”
That’s actually a great idea, Andrew. My only question is, if the gift cards expire. Will a card bought at the 2015 subscription price be valid in 2025? If so, this may be a serious option for me.
Shawn
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[Shawn Miller] “That’s actually a great idea, Andrew. My only question is, if the gift cards expire. Will a card bought at the 2015 subscription price be valid in 2025? If so, this may be a serious option for me.”
They sound like US Savings Bonds… “the longer you keep them, the greater they mature”
Hey maybe there will be Adobe CC Card scalpers. Someone could make a business out of buying them now and selling them later at a future discounted price that still yields a profit above today’s price. lol.
~jr
http://www.johnrofrano.com
http://www.vasst.com -
[Shawn Miller] “but can you pay for months or years in advance? Like John said, he originally only needed ID for four months. It would be nice to be able to pay for three or five years up front. A ten year subscription with a 10% loyalty discount would be even better. “
Are you proposing to buy content creation software futures?
What a country!
🙂
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[Jeremy Garchow] “Are you proposing to buy content creation software futures?”
More like Forever Stamps. Tuck a few away for a rainy day, forget about ’em for a few years until you come across ’em while you’re digging in the back of that one kitchen drawer where you think you might have tucked the spare garage door opener.
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