Panavision acquires Light Iron

[Andrew Kimery]

Wow, very cool. That’s one way for Light Iron to help spur industry adaption of their tech. I hope it works out for both Panavision and Light Iron.

[Lance Bachelder]

It will be interesting to see if their customers are going to nudged toward FCPX to get the most out of Live Play as Cioni has stated…

It was at a Vegas premiere that I resolved to become an avid FCPX user.

Lance Bachelder
Writer, Editor, Director
Downtown Long Beach, California
https://www.imdb.com/name/nm1680680/?ref_=fn_al_nm_1

[Eric Santiago]

Met him at NAB 2011 at his booth.
Super nice guy with a passion to help and teach users.
Much deserving.

[Bill Davis]

The real nightmare is when GE Capitol buys up Panavision, plus either ADOBE or AVID.

That’s the day I retire.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

[Dan Stewart]

Panavision and reasonably priced consumer software is not something I would lose any sleep over happening..

[Andrew Kimery]

[Lance Bachelder] “It will be interesting to see if their customers are going to nudged toward FCPX to get the most out of Live Play as Cioni has stated…”

It might, but since the connection between Live Play and FCPX is only an XML I’d imagine editors using PPro (or FCP 7) could just import it natively and Avid editors could run it through an XML to AAF converter first.

[Jeremy Garchow]

[Andrew Kimery] “It might, but since the connection between Live Play and FCPX is only an XML I’d imagine editors using PPro (or FCP 7) could just import it natively and Avid editors could run it through an XML to AAF converter first.
“

There’s more than just FCPXML support (pic):

[Andrew Kimery]

[Jeremy Garchow] “There’s more than just FCPXML support (pic):”

Ah, nice catch. I’ll start calling you Eagle Eye Garchow.

[Jeremy Garchow]

[Andrew Kimery] “Eagle Eye Garchow”

I’ve been called worse, so, I’ll take it.

[Oliver Peters]

Panavision is primarily a rental operation these days. They own a range of digital cameras some of which they’ve “Panavised”. The money is in the lenses. LightIron does a nice business in renting location DIT gear (of which LivePlay is part). Part of that front-end service includes servers to host dailies.

Cioni has stated in a number of videos that LI rents a lot of Avid systems to production companies. Of course, they also have a number of Quantel DI suites. While Cioni has been a big advocate for X, the reality is that this combination forms a start-to-finish location and editorial rental service, with DI at the tail end. Specific NLEs are really a minor part of it and there’s no benefit to LI of “pushing X” unless that’s in service to client requests.

So, Panavision provides production/camera strength, which is complemented by LI’s DIT/post strength.

– Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com