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Outpost Digital’s founder Evan Schectman says, that’s it, he’s moving his facility to . . .
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[Bill Davis] “Didn’t the guy from ABC Sports pop up here and say that the PROS working in the big network trucks initially were grumpy, but when they noticed how the database stuff could make their lives a LOT easier, they all started changing their tune and embracing what the new approach does really well?”
The way FCP X has been re-imagined seems to dovetail with this post about Avid and the future of media (by this I mean all the stuff we shoot and edit and have to store somewhere).
Many of us will have access to so much media from so many projects that something had to change. 2011 has been a helluva year.
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I hate to tell you, but however it was that wrote the “mediaball” article you pointed too is an illiterate dunce. If his understanding of media content is no better than his misunderstanding of “Moneyball” than I don’t think his ideas should carry much weight.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Herb Sevush] “I hate to tell you, but however it was that wrote the “mediaball” article you pointed too is an illiterate dunce. If his understanding of media content is no better than his misunderstanding of “Moneyball” than I don’t think his ideas should carry much weight.
Herb Sevush
Zebra Productions”Herb,
I’m trying to understand your post.
But I can’t find a reference to anyone mentioning “mediaball” or “moneyball” or anything similar in the posts above.
Am I missing something?
And who’s the “dunce” involved?
Something has clearly angered you, and I’m trying to decide whether or not to take your comment seriously, but without context I’m baffled.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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If you click on the word “post” in Martin’s comments it takes you to this link:
https://blogs.creativecow.net/blog/6549/playing-mediaball
where someone is blathering on about changes in the world of media and trying to make an analogy with the book Moneyball, only he either never read it or is too thick to have understood it. As ornery as I can be on this forum , it is nothing to how tilted I can get when discussing baseball, where I don’t suffer fools at all.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Herb Sevush] “If you click on the word “post” in Martin’s comments it takes you to this link: https://blogs.creativecow.net/blog/6549/playing-mediaball where someone is blathering on about changes in the world of media and trying to make an analogy with the book Moneyball, only he either never read it or is too thick to have understood it.”
Wow. I hadn’t seen that post, either. Quite a stretch, eh?
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Herb Sevush] “where someone is blathering on about changes in the world of media and trying to make an analogy with the book Moneyball, only he either never read it or is too thick to have understood it. As ornery as I can be on this forum , it is nothing to how tilted I can get when discussing baseball, where I don’t suffer fools at all.”
Here, go tell him:
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Okay, now I get the context.
Herb, I’m interested in how you see it.
This guy seems to be saying that in our industry, leveraging content for additional use (I guess kinda the equivalent of business metrics that focus on generating “incremental sales” in retailing.) is a big potential profit driver that should be taken very seriously.
Are you saying that this *isn’t* the case in media production, that it “shouldn’t” be – or maybe that a video asset is something essentially different from any other type of business asset?
This has clearly put a thorn in your side.
I’m honestly interested in your view.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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“This guy seems to be saying that in our industry, leveraging content for additional use (I guess kinda the equivalent of business metrics that focus on generating “incremental sales” in retailing.) is a big potential profit driver that should be taken very seriously.
Are you saying that this *isn’t* the case in media production, that it “shouldn’t” be – or maybe that a video asset is something essentially different from any other type of business asset?”
My rant had nothing to do with his opinion about media, it had to do with his bizarre analogy to the book Moneyball. Every last statement he made about the book is totally wrong, bizarrely so.
It seems to me if your going to try making analogies to a book it would help if you A) read it, and then B) understood it. If you can’t be bothered with those two little items, then I don’t think I’m going to care too much about your opinions on media.
I’m more than happy to point out his lapses on a line by line basis, but I figured you just wanted to understand what pissed me off. Stupidity mostly.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
Fair enough, Herb.
I haven’t read the book so I’m not qualified to comment.
Did enjoy the movie, modestly. So that’s my only reference point.
Thanks for the time to respond.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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Well take his analogy out (it’s baseball, so I sort of flew over that part of it). Does his post on the future of media make sense?
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