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Activity Forums Creative Community Conversations OT: Hit Film For Mac

  • Christopher Travis

    April 20, 2014 at 4:24 pm

    Motion is generally acknowledged to be able to give you about 80% of what AE can do, for about 50% of the time investment. It’s designed to pre-empt a lot of the repetitive tasks that get done in AE, and boil them down to simpler, though slightly less customisable procedures.

    My Motion skills have slipped a lot in recent years since I’ve learned more how to use AE, but I would recommend it to anyone who doesn’t know or have AE but wants to do nice looking mograph quickly, and doesn’t need infinite customisation and/ or expressions.

  • Simon Ubsdell

    April 20, 2014 at 4:34 pm

    [Aindreas Gallagher] “hello Walter – do you, as it were, logically, view what was outlined there as generally representing Motion?”

    I don’t know what Walter thinks, but I know what I think …

    😉

    Simon Ubsdell
    tokyo-uk.com

  • Aindreas Gallagher

    April 20, 2014 at 8:00 pm

    please! We’ve all seen what you can do in motion Simon. Given enough lead time I’m pretty sure you could perform cold fusion in there.

    It’s not whether motion is a functioning replacement that was my thing there. That’s why I was blabbing on about a designer’s davinci – just even that phrase, like what would that actually be.

    Nuke disrupted the flame market right? How big is the AE market? I was basically fantasising about an incubator that would specifically target and analyse after effects to see what they could bring to market. The first thing you would think is that AE really is kind of incredibly slow relative to what’s going on out there. And also that it has a lunatically broad feature set.

    You’d wonder how much of the core tool set, operating at near real time, with say plug-in compatibility (have no idea if that could happen) and similar javascript for extensibility – how much of AE would people need to get them to shift to a slimmer, cheaper, faster, more focused AE that they could pick up for 4-500 quid? where say AE could open its project files ala pixelmator opening in PS?

    So a mograph focused AE competitor with, like, excellent CC and stuff – that was my wee little fantasy. If it was really sweet, extremely fast, excellent type design tools etc – you could imagine trendy hipster designers opting for it, just to opt for it. Adobe lost most of their web tool marketshare to more nimble competitors in coding and layout right?

    https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

  • Ricardo Marty

    April 20, 2014 at 9:50 pm

    what about digital fusion as an ae replacement.dont know much about it an it has never been mentioned here but its sold as a compositor and does mograph.

    Ricardo Marty

  • Aindreas Gallagher

    April 20, 2014 at 10:58 pm

    well – better not a CC debate crew circlejerk Ricardo? best avoid that at all costs eh?
    also fusion is weird old crazy. I was at their booth at l.e.a.f. twelve years ago. also say nodal cannot displace AE.
    A quantitatively sharper near real time AE mograph competitor could formally challenge AE though.

    speaking privately here ricardo, we ideally need simon ubsdell to produce a positive substantive opinion on the viability of a new entrant, ala nuke to flame, attacking the market position of AE.

    basically the notion that AE is ripe for specific mograph disruption with an addressable market in the millions ill at ease with adobe.
    all you really need there is an imaginary high skills group brewing a killer nuke equivalent for the mograph AE market.

    In the age of blackmagic/witchcraft NLE development that doesn’t sound so crazy anymore.

    you’d think a tooled up group could take on AE. It’s a pretty ripe old ram preview target.
    the software team’s perception of interoperability and market partners would be a thing you’d think.

    https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

  • Simon Ubsdell

    April 21, 2014 at 3:42 pm

    If you sat down to build the ideal mograph tool today, the one thing you wouldn’t do is make it look like After Effects. Tired, old, clunky, a grab-bag of random stuff that’s become glued together over the years. Who in their right minds would build such a thing today?

    On the other hand, if you were sitting down to build a product that could take on After Effects, you’d be utterly out of your mind to make it anything other than the closest thing to After Effects you could possibly manage without getting sued,

    No mograph professional is going to look at any wannabe Ae competitor if it doesn’t match After Effects in every particular.

    The major problem for anyone starting out to rival Ae is that there is just so much aggregated crud (sorry, so many powerful, essential features) that every Ae user will deem essential, that it would take a very long time to get to the same place. C4D, 3D tracking – all that more recent stuff obviously, but there’s just so much more built up over the years that one can easily forget is there.

    If HitFilm want to compete in the Ae market, and I’m not entirely sure that’s where they want to pitch themselves, they have a really long way to go still.

    Apple are never, ever going to do anything serious with Motion – they don’t have the will, they don’t fancy the market, and they don’t have the quality developers to achieve it.

    The Foundry could have a go – anybody who’s used Nuke and Modo can see how the coming together of The Foundry and Luxology has the potential to create amazing stuff across the board. Nuke Studio sounds as though it could be very interesting – but at that price it’s hardly in the budget realm of Ae. Imagine if they were to produce a product that could do everything that Ae could do and at the same price point – they would seriously eat into their existing product lines.

    The same thing applies to Autodesk, who could make Smoke even more of an Ae competitor – but they’re already regretting the decision to price Smoke as a “cheap offering” so that’s not going to happen.

    Mistika? Who knows … Maybe Grant Petty has something else up his sleeve.

    What you’re buying with Ae is product maturity, just as you are with Photoshop. There’s just so much in there that you take for granted – until you don’t have it.

    Ae is dirt cheap compared to everything except Motion, and it’s the product that every kid in his bedroom still wants to be seen to be using because, for what seems like an eternity now, there has been no meaningful competition of any kind. It’s not easy fighting against that kind of monopoly.

    Simon Ubsdell
    tokyo-uk.com

  • David Mathis

    April 21, 2014 at 4:01 pm

    Motion is a great product, but a competitor it is not. Keep hoping that Black Magic would make something that would make for strong competition. Now if I can only find an alternative to Photoshop life would be great!

  • Simon Ubsdell

    April 21, 2014 at 4:05 pm

    [David Mathis] “Now if I can only find an alternative to Photoshop life would be great!”

    Pixelmator.

    Simon Ubsdell
    tokyo-uk.com

  • Steve Connor

    April 21, 2014 at 5:42 pm

    So what are the main things that Motion is lacking that rules it out as being a viable AE alternative?

    Steve Connor
    Mellowing slowly

  • Simon Ubsdell

    April 21, 2014 at 6:28 pm

    [Steve Connor] “So what are the main things that Motion is lacking that rules it out as being a viable AE alternative?”

    As far as I’m concerned, it’s clearly the front-runner as an Ae alternative and it’s massively underestimated by those who don’t know it very well. The fundamental architecture seems to me to be at least as good as Ae if not better in some respects and as far as real-time performance is concerned, there is simply no contest.

    Here’s my small contribution to trying to spread the word:

    https://tokyo-uk.com/motiontutorials.html

    However, one has to admit that there are large gaps that don’t look as though they will be filled any time soon.

    Sexy new stuff like C4D and 3D camera tracking, Roto Brush, Warp Stabilizer, etc. are the obvious things, but there’s also the fact that Motion is only 2.5D not 3D capable; there are loads of Ae filters that put it way ahead of Motion (e.g. Liquify, Blend Warp, etc.); there is the lack of expressions in Motion (although Behaviors make up for this far, far more than most people realise); there’s the plug-in ecosystem with stand-out offerings like Element 3D and Trapcode Particular to name just the most popular …

    And the list, unfortunately goes on and on – I’ve probably left out some really key things that Ae users couldn’t live without … there’s just so much in there, not all of it great by any means, but it does the job in ways that are often harder or simply impossible to achieve in Motion.

    Then there’s the fact that Apple haven’t brought anything new to Motion since rigging and publishing with the launch of Motion 5, which is really not encouraging to those of us who’d like to see if develop.

    Simon Ubsdell
    tokyo-uk.com

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