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OT: HD commercials article
Frankly I’m stunned when we do a commercial that we know will air on the networks (ABC, NBC, etc….) and the agency DOESN’T want a HD finish. But I do think this is the year when almost 90% of work will make the transition. finally.
https://www.tvweek.com/news/2007/09/discovery_finds_hidef_ads_pay.php
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2 Replies
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It’s been amazing to me how long it has taken considering how much HD spots stand out when you’re watching an HD broadcast. SD spots are always pillarboxed while the HD spots are extremely vibrant and fill the frame.
Walter Biscardi, Jr.
https://www.biscardicreative.com
HD Editorial & Animation for Broadcast and independent productions.All Things Apple Podcast! https://cowcast.creativecow.net/all_things_apple/index.html
Read my blog! https://blogs.creativecow.net/WalterBiscardi
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What? You mean 3/4 doesn’t cut it anymore?
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