OT: Are We Finally Seeing the End of Avid?

[Neil Goodman]

[Tony West] “What’s the trend there at your place Neil? Are they expanding editing JOBS there? Maintaining the same or cutting?
“

Where i work things are the same. We started as a team of 4 staffers and 2 freelancers plus 1 finisher/AE 3 years ago. We lost a staffer due to better opportunity, and now that seat is filled with another freelancer. We also bring in freelance AE’s when we need them.

Theres been cuts but not to editorial/post.

[Scott Parker]

Howdy!

I am currently working in FCP 10.2 and there’s lots I like about it. However I’m moving to AVID MC 8.4 because FCPX has been an exercise in frustration way too many times.

[Mark Smith]

Apple survived after a non-stop decade of people certain they’d go out of business…and has managed to do okay in the decade since they turned the corner. I doubt that Avid has the equivalent of an iPod waiting in the wings, but then again, neither does BMW, and they seem to be in it for the long haul.

“Apple IS doing Ok?'”

I would suggest that Avid is a rounding error in Apple’s catering budget, which has nothing to do with how good their software is for certain types of work.

[Scott Witthaus]

[Scott Parker] “I am currently working in FCP 10.2 and there’s lots I like about it. However I’m moving to AVID MC 8.4 because FCPX has been an exercise in frustration way too many times.”

Hey! Congratulations! You be sure to let us know how that all goes!

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter

[Scott Parker]

[Scott Witthaus] “Hey! Congratulations! You be sure to let us know how that all goes!”

Yeah I’ll make that a priority for you.

Hey Scott I told you I’d get on this. Working pretty good on AVID right now on a complicated project with tons of dual camera footage.

It’s going well (although there are things I miss about FCPX).

Thanks for your concern : )