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One Year Later, redux: Apple, FCPX and The Perfect Roll-out
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[Chris Kenny] “It’s not “Apple” to not question basic user interface assumptions.”
So where is the “assumption questioning” with Safari?
Itunes is the least “Apple” program they own, I don’t see them tossing it out the window.
This mantra that Apple questions and rethinks everything is PR bullpoo.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Herb Sevush] “If cost is really the major factor than Lightworks will be the market champ, it’s free.”
That certainly worked for song sharing, and it’s really a shame the iTunes store couldn’t compete on price…oh wait, was “value” ever a factor here? I wonder…
[Herb Sevush] “[Chris Kenny] ” FCP X is from a different world than competing NLEs. But that world isn’t the consumer market. It’s the future. And it’s arriving fast.”
Oh please, spare me.”
Can’t fault that reasoning, Herb. I suppose because you forgot to include any. Chris pretty clearly outlined his foundation for thinking that X is a play for where the market is going. What’s your reasoning for defending that the market should keep pushing where it was going in the prior era?
As Tim compellingly outlined, that was an era of constantly bolting new features into old code to protect the functions that were useful to a minority of users – and that historical approach was prioritized ahead of providing better performance for more users, on more classes of machines, at a lower cost.
What’s the case for returning to the “10-20 year old NLE software development path” that he outlined?
I’d love to have somebody defend that so I can understand it.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Herb Sevush] “If “one-click” installation is such a big deal, other vendors will follow suit. “
Adobe and Avid NLE products are presently packaged, priced and implemented in a way that makes them impossible to sell either though the Mac App Store or Microsoft’s forthcoming Metro app store.
[Herb Sevush] “If “one click” Youtube is a big hit, every NLE on the market will adapt it, it’s not like it’s difficult technology.”
[Herb Sevush] “In what way is it optimized for laptops more than any other NLE? Do you mean PPro on a MBpro can’t use a TBolt raid?”
The above two arguments are analogous to an argument one sometimes sees in geek circles that Apple is doing things all wrong with the iPad — that if you were to take a ‘real’ desktop operating system and graft on some touch features, you’d have something more powerful and consequently ‘better’. The massive success of iOS suggests this isn’t true — that the market values Apple’s simplicity and focus. In many respects, FCP X is the iOS of the NLE market.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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[Herb Sevush] “So where is the “assumption questioning” with Safari?”
A browser is quite limited in this respect because much of how it works is dictated by how the Web itself works, which is outside of Apple’s control.
[Herb Sevush] “Itunes is the least “Apple” program they own, I don’t see them tossing it out the window.”
iTunes was originally an outside acquisition (though it did get a major UI makeover), and I’d actually consider it quite likely that Apple will toss it out the window. It still contains Carbon code and some archaic UI (unnecessary model dialogs, etc.). It was built for the era when the Mac was your “digital hub”. Now iCloud is. I think it’s inevitable we’ll see iTunes replaced with a a ground-up rewrite designed more as a client than a hub — probably within the next two years.
[Herb Sevush] “This mantra that Apple questions and rethinks everything is PR bullpoo.”
Because they don’t do it for every generation of every product? Doesn’t follow.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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[Chris Kenny] “Because they don’t do it for every generation of every product? Doesn’t follow.”
Because they don’t alwas do it. This is your quote from a previous post:
“It’s not “Apple” to not question basic user interface assumptions”
I am merely pointing out that it is sometimes very Apple not to question interface assumptions. That they chose to do it here cannot be explained by the argument “but they always do that” when quite clearly they don’t “always do that.”
[Chris Kenny] “iTunes was originally an outside acquisition “
When they re-do this very important consumer Ap, we’ll see if they also make it incompatible with the previous version and require users to reload everything and throw out all their song lists.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Bill Davis] “That certainly worked for song sharing, and it’s really a shame the iTunes store couldn’t compete on price…oh wait, was “value” ever a factor here? I wonder…”
Apparently value isn’t a factor or FCPX wouldn’t be in the running. See how easy it is to play that game. Bill I’ll bet dollars to donuts you’ve never tried Lightworks, I doubt you know anything about it, but in your Apple blindness you think you can make a case for X having more value than Lightworks. I suggest you do some do some research.
[Bill Davis] ” “[Chris Kenny] ” FCP X is from a different world than competing NLEs. But that world isn’t the consumer market. It’s the future. And it’s arriving fast.”
Oh please, spare me.”
Can’t fault that reasoning, Herb. I suppose because you forgot to include any. “
I was referring to the cliched nonsense of the trope “It’s the future. And it’s arriving fast.” That’s as meaningless a statement as you can find. You know what’s in the future and coming fast? Increasing entropy. Death. Another Yankee World Series victory. Tomorrow.
[Bill Davis] ” Chris pretty clearly outlined his foundation for thinking that X is a play for where the market is going. What’s your reasoning for defending that the market should keep pushing where it was going in the prior era?”
And other than the “taxonomy” of tagging, I found fault with each of his arguments. As for why I think the market should honor previous workflow considerations – for the same reasons I thought the DVORAK keyboard a dumb idea, and that keyboard makes a lot more sense than X. I also never thought Esperanto had much of a shot. In both cases the prize wasn’t worth the price.
[Bill Davis] “As Tim compellingly outlined, that was an era of constantly bolting new features into old code to protect the functions that were useful to a minority of users – and that historical approach was prioritized ahead of providing better performance for more users, on more classes of machines, at a lower cost.”
And I am patiently explaining that the upgrade could have preserved what was valuable in the old without tossing the baby out. Adobe and Avid among many others have managed to upgrade their basic software without destroying the workflow of their users. Apple chose not to, basically because Steve Jobs found it hard to edit his family’s home movies. Now there’s a great reason for change.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Chris Kenny] “Adobe and Avid NLE products are presently packaged, priced and implemented in a way that makes them impossible to sell either though the Mac App Store or Microsoft’s forthcoming Metro app store.”
Oh, I see, you think the only changes coming down the pike will come from Apple. I’m going to guess that simplified “one click” software distribution is going to be commonplace soon, from everyone. Your so living in the past.
[Chris Kenny] “In many respects, FCP X is the iOS of the NLE market.”
Here I agree with you totally.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Chris Kenny] “There is a long-term trend away from high-priced specialty products. Look at the long-term erosion of Avid’s market share — none of the fundamental factors that were responsible for that trend have changed. The idea that a high-end-only product will win the next round of the NLE wars runs contrary to all of this. It’s highly unlikely.”
I don’t agree with most of your premises in the paragraph above Chris. Your appraisal of Smoke as a “high-end only” product is no longer accurate.
The fact that $3500 Smoke 2013 combines ease of basic editing with a whole lot of Flame under its hood, makes it supremely valuable to almost every editor now, from rank beginners to the most knowledgeable experts, so long as they have higher aspirations than YouTube.
Think of it like the new Hyundai Genesis 3.8 / R-Spec 5.0 – you don’t have to be a race driver to want 439 horsepower under the hood. It’s not cheap, but it’s got what the high-end competition has when you really need to step on it, but for a fraction of what the high-end costs.
David Roth Weiss
ProMax Systems
Burbank
DRW@ProMax.comSales | Integration | Support
David is a Creative COW contributing editor and a forum host of the Apple Final Cut Pro forum.
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[Chris Kenny] “Adobe and Avid NLE products are presently packaged, priced and implemented in a way that makes them impossible to sell either though the Mac App Store or Microsoft’s forthcoming Metro app store.”
Sorry Chris, but you’re info is not up to date, at least per Adobe. If I sell you Production Premium today, I have the option of selling you the retail package or the download from Adobe. So, whatever benefit you just gave to X in that regard no longer applies.
David Roth Weiss
ProMax Systems
Burbank
DRW@ProMax.comSales | Integration | Support
David is a Creative COW contributing editor and a forum host of the Apple Final Cut Pro forum.
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[David Roth Weiss] “[Chris Kenny] “Adobe and Avid NLE products are presently packaged, priced and implemented in a way that makes them impossible to sell either though the Mac App Store or Microsoft’s forthcoming Metro app store.”
Sorry Chris, but you’re info is not up to date, at least per Adobe. If I sell you Production Premium today, I have the option of selling you the retail package or the download from Adobe. So, whatever benefit you just gave to X in that regard no longer applies.”
And Amazon.
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