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one more kick in the groin.
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I don’t consider the ability to export a file with 4 discreet audio channels a high-end workflow. It’s part of the most basic feature set a NLE can have in the year 2011. It doesn’t get more basic than that.
It part of the same attitude Apple shows with regard to lots of other things that are not part of the i-consumer hype. Server hardware: gone. Apple’s answer: Mac Mini or an MacPro that cannot be rack mounted. Shake: gone. Apple’s answer: Motion. DVD authoring: gone. Apple’s answer: nothing. Blu-ray authoring: never been there. Apple’s answer: nothing, don’t care. Color: gone. Apple’s answer: FCP, without preview capabilities on an external monitor. Great. Not one single person in a professional work environment will color correct that way.
And to make matters worse, they have pulled FCP 7. If a post house needs another license because FCP X simply cannot do the most basic jobs they are out of luck. What a great move that really serves Apple’s customers to get the job done. They can play a 4k timeline 24/7 and export it to Youtube but cannot output 4 channels of audio.
The broadcast and post house market will run a mile a from FCP X. It’s about time Apple falls flat on their arrogant nose with their lackluster commitment to established markets. Where is Apple at NAB or IBC, nowhere to be seen anymore. They were there big time when they wanted those customers. Now they have them and that was that. Moving on. Talk to Avid about future plans and you get information, talk to Apple and you get silence. I have enough, I simply don’t want to bet the future of my business on such a company anymore and from the reactions here and elsewhere I am not alone. -
[Peter Blumenstock] “I don’t consider the ability to export a file with 4 discreet audio channels a high-end workflow. It’s part of the most basic feature set a NLE can have in the year 2011. It doesn’t get more basic than that.”
Look, I find this omission annoying as well, but realistically, It’s a feature oriented around a certain type of deliverable that most of Final Cut’s user base probably doesn’t deliver.
Meanwhile, exporting a surround mix, which was not especially intuitive in FCP 7, has gotten a lot easier.
[Peter Blumenstock] “It part of the same attitude Apple shows with regard to lots of other things that are not part of the i-consumer hype.”
You’re misreading Apple’s behavior. Apple takes the same conservative approach to feature implementation with its consumer products as well. Daring Fireball jokingly linked to this Google search about iOS 5 today.
[Peter Blumenstock] “The broadcast and post house market will run a mile a from FCP X”
Meh. I doubt it. This sounds entirely too much like past Apple-related Internet flame-fests. Unless Apple really never implements any of these missing workflow features, I doubt there will be much long-term damage.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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Given Apple’s past track record I don’t really care what may or, more likely, may not come in a future update.
What matters to me is the status quo. And with Apple pulling FCP7 it can be described in a very simple way with regards to Apple’s “Pro” apps:
Professional editing: not possible. Professional color crading: not possible. DVD authoring: not possible. Blu-ray authoring: not possible.
That is the situation a companies are facing who have spent the past 9 years with Apple, their hardware, their software, investing in the fcp ecosystem with both hard- and software – and they are left in the cold right here and right now – with no certainty that this situation may ever change an a ton of potential expenses waiting around the corner once they have realized it is time to move elsewhere… In my book, that’s a betrayal of trust.
Why pull FCP7? Why not continue selling it if all those missing features will be part of a future upgrade? Because… I firmly believe they won’t. -
“Real FCP did not defaulted to either insert or overwrite. You, an editor, decided that for each clip you put on the timeline the moment you were putting it on the timeline. This is The Right Thing. Setting Insert or Overwrite as a mode before you start to cut is the wrong thing, no matter which of them is default.”
You can do choose whether to Insert or Overwrite a clip by using the shortcuts (W for insert, D for overwrite, Q for connect, E for append) or use the buttons above the timeline. It’s true that dragging a clip only allows an Insert or Connect edit. I can’t find a way to overwrite while dragging… so far, RTFM they say, but I haven’t had the time :).
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Agreed, Peter, agreed. And aggrieved.
They’ve had years to get this right. Look at their pattern of behaviour and act accordingly. Does anyone seriously think that, if they were brave enough to release this now – with all that is missing? And look at what software they have buried along the way! You think that they take your workflow seriously? Well… you can buy my Mac Pro that I am now seriously thinking about selling. And my MBP too.
Worried about how much money I am going to lose in this change to PC-Adobe/Avid/Smoke.
MBP 09/8GB | MP 2*2.93/12GB/HD4870/HP4322
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