One man production business – “We” or “I”

[Greg Ball]

I’m a one-man band, but go by “we”. Often you need another person, grip, audio, prompter, make-up, etc. That constitutes a”we” without lying.

[Bob Cole]

I know somebody who got her business off the ground (not a video business) by typing with her left hand while answering the phone with her right. She was typing gibberish, of course, but the sound effect worked — she made millions in about ten years, before retiring. And when she quit, she had scads of employees, typing real stuff for her.

So maybe in time “I” can become “we.”

— Bob C

[Michael Kellam]

Bob and Greg,

Thanks for responding! I especially liked your story Bob. I think it demonstrates the power of the perception of the company and that’s what I was wondering about. My wife and I publish several different books including a cookbook. We found that more people buy the book when the price is higher than when we lower it. I’ve concluded that the customers’ perception of the value is partly related to the price.

In the same way, I have the flexibility of bringing in friends who are pros if I need them but I don’t have to do it if the project doesn’t support more than one person.

Thanks again for your answers! They definitely helped!

Michael

Michael Kellam