Old miller beer ad loop effect

[Robert Müller]

I dont really understand what you mean by “where he goes out in his house and came in linearly”. He does go into a shop but what do you mean by linearly and what exactly are you trying to replicate?

[John Fishback]

By linearly I think he means the man on the bike goes in a straight line down the hill but still ends up back at home.

When he leaves the house he rides downhill past a welder, a guy fixing a van, the corner with kids playing basketball, people by a car then he stops at the store. He gets his beer, hops on his bike, and continues in the same direction. Again, he rides downhill and passes in reverse order, the kids playing basketball, the people by the car, the welder and van fixer and arrives at the house from the opposite direction he left.

[Ley Akino]

Thanks, John, I really appreciate your input on this. I’m just wondering how did they reverse that shot, you can’t just rotate the clip without the guy riding the opposite direction.

[Ley Akino]

I think I got what your trying to say, so they shot the guy going back to the house and just rotate the video, is that right? Do you think that’s a real downhill or they just tilt the camera just to make it look like downhill?

[Robert Müller]

Okay so you are talking about the basic concept of the ad here. This vclip was made with to shots on seperate, but similar looking sets. The cut was hidden when he went into the store and the camera zoomed in