NLEs and NAB – Oliver Peters

[James Mortner]

Agreed, Apple certainly aren’t the first to pull the rug out.

I was talking more about the confluence of poor marketing and uncertainty making it hard to justify a switch over?

[Craig Seeman]

[James Mortner] “Agreed, Apple certainly aren’t the first to pull the rug out.

I was talking more about the confluence of poor marketing and uncertainty making it hard to justify a switch over?”

It’s surprising to me how poor Apple’s marketing is in this case (FCPX and MacPro’s future). It’s as if they still gear towards “instant gratification” crowd (smartphones, tablets and even laptops) rather than long term decision makers. Maybe they’re waiting for all the pieces to be in place (MacPro for example along with next OS and FCPX updates)… and they intend to start as if they were a “new” company in that department. The problem is institutions (facilities) have long term memories which go along with their long term investments.

Basically FCPX and the next MacPro can be spectacular great but for many it’s still would be an “insecure” purchase. Apple has to deal with the security issue.