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News
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[Oliver Peters] “In the end, if I’m hiring an editor, I am ultimately interested in the exact NLE he or she knows how to operate. “
This, to me, might be the key phrase here.
That meets YOUR needs. But possibly not the needs of the much broader market.
In the past, companies had to “hire editors.” Which is what your business model still supports.
Today, companies seem to be less and less “hiring editors” and instead are more focused on “seeking content”.
And they don’t particularly care if that content is created by a formally trained editor in your shop, a journalist who cut something on his laptop while waiting in the departure lounge at Heathrow, or some kid had his cel phone camera rolling when the gas station caught fire – posted his “edited” results on YouTube initially for his buddies – then watched it go viral.
The content drives the economic results – NOT the way it was produced.
That’s the world where FCP-X “fits like a glove”
You can certainly determine that YOUR guy must use the tool you approve of.
But outside of your shop, the forces changing the very NATURE of video editing as a practice are uncontrollable. And with open access to information and skills development in today’s society – all THREE players will be getting better as editors every day.
That’s the struggle here. “Editing” ain’t what it used to be. For better or worse.
FWIW.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Bill Davis] “This, to me, might be the key phrase here. That meets YOUR needs. But possibly not the needs of the much broader market.”
My comment isn’t about me personally, as I don’t normally hire others. That’s speaking from my days as a facility manager, but it’s still true for the shops at which I freelance. They hire based on who can run the existing tools in addition to their abilities as an editor. I have found this also to extend to location services companies, such as those who supply video support for conventions.
[Bill Davis] “And they don’t particularly care if that content is created by a formally trained editor in your shop, a journalist who cut something on his laptop while waiting in the departure lounge at Heathrow, or some kid had his cel phone camera rolling when the gas station caught fire – posted his “edited” results on YouTube initially for his buddies – then watched it go viral.”
I think that theory applies to production companies, maybe, but it doesn’t generally apply to editors. I don’t particularly see companies lowering their expectations as much as they lower the budgets. They may want to have the “cool, current, look” but they will also reject crap.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Look, respectfully, to all those who keep asking “since (other software) does this too, what’s better?”
The clear and indisputable answer to this is as follows.
They RESET the software to ZERO and started out fresh.
Every line of code is clean, clear, and purpose built to do what they wanted. Every feature built into the old had to EARN it’s way into the new build. Every line of FCP-X code is optimized for the hardware world we live in today. The stuff they built for YESTERDAY’s editing environments – that’s the stuff they left out. (And precisely what hurts so many with a serious requirement to support hardware, software, and necessary workflows as they were done back in LEGACY.)
Many people see the “clean slate” approach as the PROBLEM.
Some of us see it as the smartest possible step towards a cleaner, brighter future for the software.
The FCP equivalent of ZERO BASED BUDGETING.Time will tell.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Oliver Peters] ” I don’t particularly see companies lowering their expectations as much as they lower the budgets. They may want to have the “cool, current, look” but they will also reject crap.”
A) Agreed, sadly.
and
B) I sincerely hope so!Peace.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Bill Davis] “Every line of code is clean, clear, and purpose built to do what they wanted. Every feature built into the old had to EARN it’s way into the new build. Every line of FCP-X code is optimized for the hardware world we live in today. The stuff they built for YESTERDAY’s editing environments – that’s the stuff they left out. (And precisely what hurts so many with a serious requirement to support hardware, software, and necessary workflows as they were done back in LEGACY.)”
Bill, from the definitive tone of your statements, it sounds to me like you’ve had remarkable direct access to the engineers and designers of FCPX. Is there anything else from your conversations with them that you’re able to share?
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David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
facebook.com/dlawrence
twitter.com/dhl -
[David Roth Weiss] “I was being a just little facetious David. :)”
Aha, missed it 😉
[David Roth Weiss] “BTW, I met your bro Dan the other night, who came all the way to the LAFCPUG just to see me guruing. For the record, and I’m sure Dan will attest, I never said one word in jest about FCP X to the group.”
Yes, he mentioned it and said he enjoyed meeting you and the presentations very much. I’m heading down and will be there for a week starting Tues. for Thanksgiving. Bro said you’re out of town during that time so I guess it’ll have to be next time for us to all get together for a drink.
_______________________
David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
facebook.com/dlawrence
twitter.com/dhl -
[Bill Davis] “Every line of code is clean, clear, and purpose built to do what they wanted. Every feature built into the old had to EARN it’s way into the new build. Every line of FCP-X code is optimized for the hardware world we live in today. The stuff they built for YESTERDAY’s editing environments – that’s the stuff they left out. (And precisely what hurts so many with a serious requirement to support hardware, software, and necessary workflows as they were done back in LEGACY.)”
Are you trying out for the Apple PR team Bill? If so, your rhetoric and hyperbole are really top notch. I’m sure many here would recommend you for the gig if you’d just stop laying it all on us at every opportunity.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new Creative Cow Podcast: Bringing “The Whale” to the Big Screen:
https://library.creativecow.net/weiss_roth_david/Podcast-Series-2-MikeParfitandSuzanneChisholm/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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[David Lawrence] “Bill, from the definitive tone of your statements, it sounds to me like you’ve had remarkable direct access to the engineers and designers of FCPX. Is there anything else from your conversations with them that you’re able to share?”
I WISH.
That view is from I saw and heard at the SuperMeet introduction. They talked, IIRC about starting with a clean slate. And the program they introduced was OBVIOUSLY not a simple “tweak” of the Legacy code base that I could tell. And clearly the fact that X is built, not around Quicktime (as Legacy clearly was), but rather AV Foundation and Core Video, kinda supports that as well, don’t you think?
I’m not a programmer, so this is all supposition on my part. But I do listen to when the smart guys are talking, even if I don’t always totally understand what they’re saying. ; )
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[David Roth Weiss] “Are you trying out for the Apple PR team Bill? If so, your rhetoric and hyperbole are really top notch. I’m sure many here would recommend you for the gig if you’d just stop laying it all on us at every opportunity.
“Make you an even-up trade, David.
I’ll stop as someone who talks about what I LIKE about FCP-X – and in return, you get the the folks who keep coming here saying “but (insert MY software) already does that – so that means FCP-X is actually really lame and unoriginal.
It would be a win-win, no?
Seriously, you can’t tell me that for months the tone hasn’t been somewhere between dismissive to downright HOSTILE to FCP-X.
What’s the problem with a voice that’s laudatory about it?
If I’m saying something that’s not true – or even something that’s debatable, you KNOW that there are plenty of voices ready to jump in and gleefully post about how I’m wrong!
And in this particular case, isn’t it a little skitzo that people are saying it’s BAD because it’s TOTALLY different than what they expected – and then questioning that that very same things that cause it to be so different (new code) isn’t a blessing?
I’d get that argument if the code in FCP-X wasn’t effective or didn’t DO editing. But it does. So the rest is just perception and opinion and wants, needs and personal preferences.
Simple as that.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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Posts like this make me wonder if there is a case of Stockholm syndrome being exposed here…
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