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New Macbook Pros to be “thin” ?
https://www.macrumors.com/2011/07/26/apple-finishing-up-work-on-an-ultra-thin-15-notebook/
Here’s a link to a MacRumors story, claiming that Apple may be making a MacBook Air-esque version of the next Macbook Pro models. If true, how does this affect our theories regarding the future of Final Cut Pro, and pro apps in general on the Mac platform (even from other companies like Adobe, etc) ?
My personal belief is that this is another clue to their future. Hardware products will continue to move away from the super powerful model of the past, to “more band for the buck” smaller hardware in the “one size fits all” concept that run Apple’s software really well, with little regard for how it runs everything else.
To extrapolate further into the future, I think this means that anyone wanting a souped up video editing laptop (and maybe even desktop) with multiple TB hard drives, high-end dedicated graphics cards, etc.., will have to get a Windows (or Linux) machine.
Thoughts? Let the ranting begin!
Professor, Producer, Editor
and former Apple Employee -
84 Replies
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Well – the Big Question is : Are they going to drop express slot (pretty much the only reason to buy it in the first place) ? I guess It might not fit into new paradigm. Well If so : It`s off to PC for me…
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[Liam Hall] “Is your glass always half empty?”
I think if you asked anyone I know, they would not describe me as a pessimist. They would, however, describe my as realistic, and often fairly good at reading the industry trends. I’ve been one of the biggest Apple cheerleaders for over 20 years, but evidence is evidence.
Apple is probably the best gadget-making company in the world. That’s where their bread is now buttered, and to blame them for following their success would be like blaming Henry Ford for continuing to use the assembly line.
But let’s face it, when was the last time Apple released a product truly aimed at the power user? They are no longer making “the fastest computer in the world.” They are making the coolest gadgets in the world. I think that most of us love our gadgets (I know I do), but gadgets will never be the first choice for graphics/video professionals.
Professor, Producer, Editor
and former Apple Employee -
I’m not sure how a laptop capable of interfacing via Thunderbolt with a promise array at a gig a second while also tethered to a 27in higher than HD resolution display could be considered usable only to amateurs. Kind of amazing to think I can do that now with a new macbook air 11. That’s some gadget.
(Typed on a macbook air 11 inch.)
John Davidson | President / Creative Director | Magic Feather Inc.
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[John Davidson] “I’m not sure how a laptop capable of interfacing via Thunderbolt with a promise array at a gig a second while also tethered to a 27in higher than HD resolution display could be considered usable only to amateurs. Kind of amazing to think I can do that now with a new macbook air 11. That’s some gadget.
“Is there a dedicated graphics card somewhere in that Thunderbolt cable?
Professor, Producer, Editor
and former Apple Employee -
Is there any evidence that there won’t be one in the article you linked to?
John Davidson | President / Creative Director | Magic Feather Inc.
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First off this is a rumor, secondly there’s no evidence that it will replace the Macbook Pro. Personally anything under 15 inches is too small for pro or personal use, for all we know it’s just a larger screened Macbook Air. So until and or if this is released all conjecture is futile.
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[Chris Jacek] “But let’s face it, when was the last time Apple released a product truly aimed at the power user? They are no longer making “the fastest computer in the world.” They are making the coolest gadgets in the world. I think that most of us love our gadgets (I know I do), but gadgets will never be the first choice for graphics/video professionals.”
My sentiments exactly. Apple definitley appears to be heading full steam into the gadget market. I’m not exactly sure what you meant when you mentioned Adobe though. Did you see something to suggest they were moving into a different direction?
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[Devin Crane] “First off this is a rumor, secondly there’s no evidence that it will replace the Macbook Pro. Personally anything under 15 inches is too small for pro or personal use, for all we know it’s just a larger screened Macbook Air. So until and or if this is released all conjecture is futile.”
It is a rumor, which is why my question asked “IF.” Say what you will about the rumor sites, but they have been far more accurate in the last couple years than in the past. Also, if you read the bottom of the article it states that a 17 inch “thin” model is also included in this rumor.
Regardless of whether this will entirely replace the older MBPs, it clearly shows that this kind of product is a priority. Significant R&D goes into such a product. And Apple’s M.O. is almost always more in favor of re-allocating resources than expanding them.
Also, there is nothing “futile” about conjecture in this field. Conjecture is often what helps someone make a decision to stay ahead of the market trend.
Professor, Producer, Editor
and former Apple Employee -
[John Davidson] “Is there any evidence that there won’t be one in the article you linked to?”
Of course there is. There is absolutely no way an additional dedicated graphics card can fit into that form factor.
Professor, Producer, Editor
and former Apple Employee
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