[Neil Goodman] “dude, what were they thinking by making this free?! I know its limited to 1080p but for 95% of my work thats fine. “
I initially had the same thought as you, but then Jeremy and Chris helped me see the light [link].
I knew that BMD was using Resolve to sell Decklink cards (I myself shelved a perfectly good Kona to install a Decklink with my Resolve system last fall) — but I didn’t see who they were trying to sell them to until Chris helped me fit DNxHD back into the puzzle. I was thinking only of people like myself interested in a dedicated color system.
With MC6 now supporting Open I/O, BMD is using Resolve Lite (with unlimited nodes and DNxHD MXF support) to give every Avid editor a fully-functional, FREE color grading system if they buy a Decklink for their box instead of an AJA, a Matrox, or Avid’s own DX hardware.
No other capture card vendor has a value prop like this. It’s a brilliant move.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
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